1. Has Language In Media Become More Crude Over The Last 20 Years?

2. So… Is This Trend Taking Hold In Children’s Media Also? YES! It has been the target of many Studies.

3. Ashley Case

4. Side 1 significantly higher amount of violence in animated films than in non-animated films average of 7.86 violent incidents per hour

5. Side 2 G-rated = contains nothing in theme, language, nudity, sex, violence or other matters that would offend parents whose younger children view the motion picture tightening of standards in the last two years

6. Methodology… Get a list Compare it to the language used in 1 st Care Bears movie and last Care Bears movie. BUT… Lacking a list (from a reliable source) of unacceptable terms for children ages 7 and younger

7. NEW Methodology! Compile words from both movies in to a list Give them to mothers of children age 7 and younger. Compile the results

8. Sample: Not a problem Depends on context Not in my kid’s vocab! Evil Grumpy Gosh

9. Rating System No problem: rating of 0 Depends: rating of 1 Not to be used: rating of 2 Multiply rating by number of votes = points for each time word is found in script

10. Possible Outcomes 1 st Care Bears movie has better language Newest Care Bears movie has better language No significant division

11. Future Work Include other Care Bear movies Include other re-released children’s movies Larger sample size Etc.

12. Questions?