1. “Good Food, Good Life” Presented by: Ashley Thompson Brady Boese Brandee Birkeland Julie Laufer http://www.youtube.com/watch?v=JKEFX1fko6g&feature=PlayList&p=6D A93643F570F91B&playnext=1&playnext_from=PL&index=16

2. Agenda History – Brady Boese Industry Analysis – Julie Laufer Competitive Analysis – Ashley Thompson SWOT Analysis – Brandee Birkeland Global Key Issues –Brady Boese Recommendations – Brandee Birkeland Conclusion – Brady Boese

3. History Founded - Henri Nestle – 1866 Headquarters – Vevey, Switzerland Started out with milk-based baby food Product line

4. Industry Analysis Food and Beverage Processing Future Trends Food Safety

5. Competitive Anaylsis The Hershey Company Mars Incorporated Cadbury plc

6. The Hershey Company Founded – 1894 ◦ Milton S. Hershey Headquarters – Hershey, Pennsylvania Main Products: ◦ Hershey Kisses ◦ Mr. Goodbar ◦ Hershey Syrup ◦ Hershey Chocolate Chips ◦ Krackel Bar

7. Mars Incorporated Founded – 1911 ◦ Frank C. Mars Headquarters – Tacoma, Washington Main Products: ◦ Snickers ◦ Dove ◦ Twix ◦ Mars Bar ◦ Milky Way ◦ M&Ms

8. Cadbury plc Founded – 1889 ◦ Richard and George Cadbury Headquarters – London, England Main Products: ◦ Cadbury Eggs ◦ Twisted Bar

9. GRAPH

10. SWOT Analysis Strengths ◦ Support from its parent company ◦ Innovation ◦ Strong brand image Weaknesses ◦ Small revenue from chocolate ◦ Current economy ◦ Supply Chain

11. SWOT Analysis Opportunities ◦ Expansion ◦ Variety of product offerings ◦ Global hub Threats ◦ Competition ◦ Consumer’s trends ◦ Product recalls

12. Global Key Issues Domestic and International Operations Production Market Labor Bottled Water

13. Recommendations Short-term ◦ Expand product line ◦ Awareness of health issues ◦ Re-introduce the breakfast bar Long-term ◦ “Go Green” ◦ Decentralized structure

14. Conclusion Leader in the food processing industry Strong innovation techniques Financially stable company Various product line to avoid setbacks