1. “Drive Me Wild”

2. RedsYellowsOrangesRedsYellowsOranges COLORS WARM COLORS

3. NASCAR doesn ’ t do green. Or blue.

4. The same ad - Two different colors. Different effects.

5. COLORS WARM COLORS  Appear hot like the sun or fire.  Give feelings of happiness, activity & cheerfulness.  Appear hot like the sun or fire.  Give feelings of happiness, activity & cheerfulness.

6.  Remind us of water or sky  Give feelings of quietness or restfulness  Remind us of water or sky  Give feelings of quietness or restfulness COLORS Cool COLORS

7. Is this a good ad? Why or why not?

9. Notice the “Z” Shape. English speakers read left to right. Advertisers know this… Direction

10. Is this a good ad? Why or why not?

11. Is this a good ad? Why or why not?

12. Is this a good ad? Why or why not?

13. Is this a good ad? Why or why not?

14. Is this a good ad? Why or why not?

15. It this a good ad? Why or why not?

16. Other Shapes Too...

17. It this a good ad? Why or why not?

19. Is this a good ad? Why or why not?

20. It this a good ad? Why or why not?

21. You’ve been looking at shapes since you were a kid.

22. Stop Name at least 3 things you need in a good car ad: Slogan or Catch Phrase For instance, the car design itself. Logo

23. Arrange your layout on a blank piece of paper. Slogan Car Design