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„Moderné vzdelávanie pre vedomostnú spoločnosť/Projekt je spolufinancovaný zo zdrojov EÚ“ Inovácia obsahu a metód vzdelávania prispôsobená potrebám vedomostnej spoločnosti CORPORATE IDENTITY Graphic design VYPRACOVAL: MGR, BARBORA, KRAVCOVÁ Oktober 2014
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CONTEND BASIC IMPORTANCE/ definition CORPORATE VISUAL IDENTITY CORPORATE COLOUR IDENTITY CORPORATE PERSONA
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BASIC BASIC Corporate Identity expresses your business's brand personality Sets you apart from the competition. Sets your company style and overall image
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IMPORTANCE/definition CORPORATE IDENTITY BUILDS: the overall image of a corporation or firm or business in the minds of publics.[ such as customers and investors and employees]. It is mix of: Logo Logotype Logogram Corporate title.
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CORPORATE VISUAL IDENTITY CORPORATE VISUAL IDENTITY Provides a firm or company with: VISIBILITY RECOGNIZIBILITY COMMON GRAPHICAL ELEMENTS Visual identity represents company in terms of all commercial purposes.
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Most recognisable element Example: Red for Coca-ColaCoca-Cola Blue for IBM, nicknamedIBM "Big Blue" Brown for UPS, "What can Brown do for you"UPS CORPORATE COLOUR IDE
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CORPORATE PERSONA CORPORATE PERSONA BULDING CORPORATE PERSONA In order to stand out from other company competitors, every company needs: to have a good brand image to create a memorable mark
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CUSTOMERS LOYALITY BUILDING CUSTOMER LOYALITY: Clear consistent design of a corporate identity, together with objectives set for the business such as the ethos, culture, principles...
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IDENTITY UPTATING THE IDENTITY: Businesses may occasionally need to update their corporate identity. Reasons: an ideological change in the target audience change Principles or ownership change
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ELEMENTS IDENTITY ELEMENTS: Corporate identity consists of these elements: logos, business cards, letterheads, envelopes, brochures and other. To invest in corporate identity can help to develop trust, a sense of value, and a lasting connection with your customer
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ELEMENTS OF CORPORATE IMAGE Corporate personality: culture, owerall strategy, purpose corporate identity: Products, services, distribution,... Corporate reputation: Values, believes, image
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SOURCEES Alina Wheeler, Designing brand identity. A complete guide to creating, building, and maintaining strong brands, 2nd ed. New York, Wiley, 2006. Facets of Corporate Identity,Communication and Reputation, Edited by:T.C Melevar, Published 2008. Corporate Identity Design, Veronika Napoles, Published 1987.
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