1. How to Undertake S.W.O.T Analysis

2. Objectives: By the end of this session you will : Understand what a SWOT analysis is and the benefits to completing one Understand the components of a SWOT analysis and the steps required to carry it out This session should take approximately 15 minutes to complete.

3. Vision and Values Helping Preventing Action Plan Maximise strengths & opportunities Reduce or remove weaknesses Reduce impact of threats

4. Departmental or organisational strategy Personal objectives for team members Clarify team purpose

5. Leadership & Management Standard

8. Strengths Weaknesses Opportunities Threats

9. What are Strengths? Internal attributes Help to achieve vision/values Staff Equipment

10. What are Weaknesses? Internal attributes … slowing down …vision or values

11. What are Weaknesses? Internal attributes … slowing down …vision or values Limited financial resources

12. What are Weaknesses? Internal attributes … slowing down …vision or values Limited Financial resources Unsuitable geographical position

13. What are Weaknesses? Internal attributes … slowing down …vision or values Financial resources Geographical position Limited staff resources

14. What are Opportunities? External chances to achieve the Universities vision or values more effectively…

15. What are Opportunities? External chances to achieve the Universities Vision or values more effectively… Funding streams

16. What are Opportunities? External chances to achieve the Universities Vision or values more effectively… Funding streams Development of new products or services

17. What are Opportunities? External chances to achieve the Universities Vision or values more effectively… Funding streams Development of new products or services Collaborative partnerships

18. What are Threats? External factors which may potentially prevent the vision or values from being achieved …

19. What are Threats? External factors which may potentially prevent the vision or values from being achieved … Cuts to funding

20. What are Threats? External factors which may potentially prevent the vision or values from being achieved … Cuts to funding New Governmental regulations

21. What are Threats? External factors which may potentially prevent the vision or values from being achieved … Cuts to funding New Governmental regulations Strengthening competition

22. How is a S.W.O.T. Analysis undertaken? Convene meeting of key people Remind everyone of vision and values Divide group into 4 Teams (S.W.O.T.) Generate ideas under each heading Present back ideas Discuss learning and action points which arise Agree and implement action plan

24. SWOT Analysis POSITIVEPOSITIVE I N T E R N A L NEGATIVENEGATIVE STRENGTH Staff Customer Base High quality products or services Financial Resources Sales Channels Production/Services Profitable Growing WEAKNESS Limited staff skills Profit margins too low Limited financial resources Competitive vulnerability Market position Lack of new products/services Sales channels OPPORTUNITY New complimentary markets Strategic alliances Funding Sales Products/services Merger/acquisition Market poised for growth Competition weaknesses THREAT Economic downturn Loss of key staff Inability to access required finance New technologies Poor cash flow Increased competition New government regulations Falling sales Decreasing profits E X T E R N A L

25. Summary A S.W.O.T. provides an analysis of an organisation at any given point in relation to it’s vision and values. It allows leaders and managers to identify: What is helping (or may help) to achieve the vision/values What is preventing/may prevent entirely) the vision/values from being achieved. An action plan is then created to maximise strengths and opportunities and reduce or remove weaknesses reduce the potential impact of threats.