1. Lynley Shimat Lys, Rob Moore &

2. Master Hands Presentation Outline Master Hands clip Helping You Sell clip Chevrolet’s Films –History –Use A Coach For Cinderella Clip American Harvest Clip Industrial Parodies Brief Intro to Jam Handy Filmography of Gordon Avil Labor Issues and Chevrolet

3. A Clip from Master Hands

4. The Sales Pitch - Helping You Sell

5. The Sales Pitch - Helping You Sell Clip

6. Chevrolet’s Films

7. Partial List of Films

8. Use of Films Helping Salespeople & Dealerships Newsreel Product Placement Encouraging workers / discouraging strikes Showings: –High Schools and Universities –(Students’ influence on the family) –Organized Groups and Clubs –(Outreach to Business and Professionals) –Factories, Mills and Industrial Organizations –Community Theaters (Family Showings)

9. A Coach For Cinderella Cartoon

11. Master Hands Reunited - American Harvest Clip

13. Industrial Parody Without Zinc Oxide you wouldn’t have your prosthetic limb, the brakes on your car, or that fire extinguisher... Parody of industrial films.

14. A Brief Intro To Jam Handy Henry Jam(ison) Handy: –Kicked out of University of Michigan for writing exaggerated newspaper article about professor –Blacklisted from university career –Journalist –Olympic Swimmer (won medals 20 years apart) –Industrial filmmaker Linda Robinson Walker in Michigan Today 3/95: http://www.umich.edu/~newsinfo/MT/95/Mar95/mt2m95.html

15. Jam Handy Organization “ General Motors executives picked Handy to develop filmstrips for GM subsidiaries—films that could have subtitles printed on them, and be stopped to allow discussion. Skip Wendt, a filmmaker who was employed by the Handy Organization in the 1960s and '70s, said that for the introduction of a new model Chevrolet, Handy's group would produce separate packages of materials for dealers, salesmen, mechanics, and customers-- brochures, manuals, pamphlets, filmstrips, everything--to teach about the model, and to fire the enthusiasm of the staff.” Linda Robinson Walker in Michigan Today 3/95: http://www.umich.edu/~newsinfo/MT/95/Mar95/mt2m95.html

16. Gordon Avil Filmography

17. Labor Relations and Chevrolet

18. Labor Relations and Chevrolet June 1936 United Auto Workers (UAW) targets Flint, Michigan: General Motors’ Home Office and production center

19. Beginnings of the UAW UAW signs first GM members in Indiana Reuther brothers Victor, Walter and Roy join UAW as union organizers Member drive begins in Flint Fisher Body I workers succeed in a short sit-down strike Roy Reuther heeds government inquiries into company spies infiltrating labor organizations; strike is planned for January 1st

20. November/December 1936 Fisher Body I workers succeed in a short sit- down strike Roy Reuther heeds government inquiries into company spies infiltrating labor organizations; strike is planned for January 1st

21. December 30th 1936 Company spies are exposed at Flint UAW Local meeting Spies are convinced strike will occur in another state Two days before the strike, GM begins removing dies from Fisher Body 1 and 2

22. January 1937 Workers at Fisher Body 1 and 2 sit down to occupy the plants and prevent die removal GM is granted an injunction against workers Police prepare to evict strikers but Judge Black’s decision is overturned when it’s revealed he owns over $200,000 in GM stock Union leadership demands recognition from General Motors as their sole bargaining unit

23. Sit downs spread 3800 Workers at Cadillac factory in Detroit stage a sit down Police use tear gas and shotguns in an effort to evacuate the strikers in Fisher 1 and 2: Later named “The Battle of the Bulls”

24. GM forced to bargain Strikers at Fisher 1 and 2 fight back with fire hoses and showers of 2-pound door hinges Governor sends in the National Guard A wave of sit downs occurs in plants in Detroit, Anderson, IN, St. Louis, MO; more than 3/4 of GM’s workforce is on strike GM agrees to meet with UAW officials Michigan governor insists GM resolves its labor issues

25. GM Reverses Its Promise UAW agrees to evacuate factories when GM agrees to bargain GM breaks its agreement; Fisher 1 and 2 are occupied GM agrees to meet with UAW officials Michigan governor insists GM resolves it’s labor issues UAW agrees to evacuate factories when GM agrees to bargain

26. February 1937 GM is granted another injunction on the striking UAW members UAW members converge in Flint for a massive demonstration Governor denies the injunction and forces GM and UAW to the bargaining table February 11th GM signs agreement to bargain with UAW; sit downers leave the plants