1. Providing Relevant Content Parker Mason

2. Know your audience.

3. We’re all communicators.

4. We’ve all sent a press release.

5. But why is it called a “press release” ?

6. A Brief History of The Press Release

7. 4 Distinct Eras The Old Days The Good Old Days Back In The Day Nowadays

8. The Old Days

10. The Good Old Days

13. Back In The Day

16. Nowadays

19. More Than Just Text

22. Newspapers Are Cutting Staff

23. Bloggers Are Always Busy

24. Give Them The Media They Can Use To Tell Your Story (and make it easy for them)

25. How do you provide them with this content?

26. Know Your Audience

27. Know What They Can Use

28. Reach Out To Them

29. (social media is social)

30. Twitter: @ParkerNow parker@BlogCampaigning.com BlogCampaigning.com Parker.Mason@Newswire.ca parker@BlogCampaigning.com Parker.Mason@Newswire.ca