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Collaborative Business for Local Sustainable Meats Slav Heller St. Paul, AB November 2012
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Dear Reader, This presentation is rich in effects allowing for sequential introduction of ideas. If you plan to review it, I suggest that you do it as a Slide Show (Click F5 button). This way it will more resemble a live presentation. Thank you Slav
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to mind your own business If you are a livestock or poultry farmer and you want to mind your own business you have two basic options
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commodity business Option 1: Stay in the commodity business and wait for good times to happen Bank loans
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direct marketer processor Option 2: Become a direct marketer and possibly a processor of your own meats valid path This is certainly a valid path but not for everyone
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But I don’t have all these business skills, talents or knowledge What can I do? I want to be just a producer but don’t want to be in the commodity business
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don’t want sell a commodity don’t want to sell your own meats If you don’t want sell a commodity and you don’t want to sell your own meats you have no option but to learn and make a strong effort and look for opportunities throughcooperation with other people and organizations What can we do?
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Is cooperation easy? Where there are six cooks, there is nothing to eat There is a Polish proverb
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When you hear: cooperation what comes to your mind? Traditional producer co-ops New Generation Co- ops Cooperation Cooperation means much more than that and can take many forms
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Horizontal structures Cooperating Cooperating with other farmers Cooperation occurs at two directions Vertical structures Cooperating Cooperating with meat processors, distributors, retailers, chefs, etc.
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Meat supply chain Farmers Slaughter Meat cutting Processed meats Urban retailers Distributors Consumers Food service
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