1. Writing a Business Plan by Why And How

2. Who needs a business plan? Start-up companies Firms seeking financial help Firms seeking strategic help 2

3. Why do you need a business plan? It will be a sales tool when you go out to build relationships with investors, banks, partners and advisors It will help you define your objectives and allow you to realize your status quo, thereby helping you to plan further You will be able to discover the strengths and weaknesses of your concept/company/project 3

4. Things you should first figure out The Business Concept The Current Market Possible Future Market Management of Company/Project Finances/Funding/Control Change Management 4

5. What to avoid when writing Do not write many pages. Keep the entire proposal - short. Do not write long and confusing sentences. Write clearly, to the point and in an easy to understand manner. Do not repeat. Do not be too optimistic about long-term plans. But do mention long-term plans. Be realistic about short-term plans. Do not use highly creative language. Be realistic and focused. 5

6. Executive Summary This is the first part of the business plan. And provides an outline of the business plan. It conveys what you want to do to the reader, in an effective, persuasive manner. Its components are The Objectives The Mission Success Points Main Service Offered Current Market Financial Requirements Promising Future 6

7. Other things you could include You could include the following if you prefer. Explain in a few lines i.e. in a nut shell. Stakeholder Statements Competitive Analysis Major Achievements Industry Barriers Customer motivators 7

8. The steps to writing a project proposal Gather data. Outline – what, who, how. Understand who the audience is. Write the draft. Focus on Concept. Write in a short, persuasive and compelling way. With a touch of creativity blended with the serious tone. Get a friend or professional to read the draft. Improve, re-write, focus. 8

9. How Copywriting Direct can help you We are a team of experienced writers We understand the art of Business Proposal writing We have the input of an experienced marketing consultant We can write in creative and serious tones We can write in a persuasive manner We spend time understanding our clients’ background and needs, as well as their customers’ requirements 9

10. Contact Copywriting Direct Copywriting Direct (Pvt) Ltd 15, Quarry Road, Pita-Kotte, Kotte, Sri Lanka Phone: +94 (0) 112865132 Fax: +94 (0) 112865132 Email: info@copywritingdirect.com Website: www.copywritingdirect.comwww.copywritingdirect.com 10