1. Marketing Mr. John Rouda DIFD 321 Winthrop University

2. What is a Brand? The ultimate expression of everything your organization is and does.

3. Branding, where did it come from? Cattle farmers used to brand cattle to distinguish their cattle from the other cattle. Don’t we try to do the same thing?

4. Successful branding Successful branding is the art of managing the image you want your target audiences to have of you.

5. Winthrop’s brand: http://www.winthrop.edu/uploade dFiles/relations/GrphcsStndrdsMnl. pdf http://www.winthrop.edu/uploade dFiles/relations/GrphcsStndrdsMnl. pdf

6. Examples of good brands.

7. A Good brand will answer the following questions: Who are We? What do we do? How do we do it? And why should anyone care?

8. Seth Godin: Spreading ideas http://www.youtube.com/watch?v =xBIVlM435Zg http://www.youtube.com/watch?v =xBIVlM435Zg

9. Seth Godin “The Tribes we Lead" http://www.youtube.com/watch?v =uQGYr9bnktw&feature=channel http://www.youtube.com/watch?v =uQGYr9bnktw&feature=channel

10. What’s the point with Branding and Marketing? Who spreads an idea the best…Wins

11. Homework Watch this video and write a short response to it (1-3 paragraphs) and email them to me at roudaj@winthrop.edu roudaj@winthrop.edu http://www.youtube.com/watch?v =AZnYRaQfjK4 http://www.youtube.com/watch?v =AZnYRaQfjK4

12. More Marketing stuff. Next Time