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Published byLorin Hollie George Modified over 9 years ago
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Logistics Management Channels Management/Logistics and Supply Channel Management
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How Does All This Stuff Fit Together Overcoming the barriers between production and consumption What are the functions? _______________ ___________________________________ ___________________________________ What about the intermediaries? __________ ___________________________________ ___________________________________
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Why Do Channels of Distribution Exists? What IS the definition of a channel of distribution? What costs can the intermediaries reduce? What factors influence the channel structure? What are the reasons for an uneconomical channel?
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What IS A Channel Of Distribution? ___________________________________ ___________________________________ ___________________________________ ___________________________________
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Why Do Channels Exist? Increase the efficiency of marketing process Provide adjustment to assortment by sorting and assorting Make operations routine Facilitate the search process for the buyer __________________________________
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Costs That Can Be Reduced Thru An Effective Channel (your turn) ___________________________________
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Reasons For Uneconomical Channels Reseller Solidarity Entrepreneurial Values Organizational Culture Firm’s Channel Position Market Reaction ___________________________________
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Transition From PD To Supply Chain Management The initial era of physical distribution Integrated logistics management Supply Chain Characteristics: _________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________
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What Has Forced This Change In Thinking? The Marketplace Changing Structure Relationships Globalization of Business ___________________________________
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Strategic Changes In The Supply Chain... Speed/Time Issues Quality Issues Asset Productivity Reengineering the company Customer Satisfaction __________________________________
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Logistics Role Within The Firm “Logistics is the process of planing, implementing and controlling the effective flow of raw materials, in process goods and finished goods, services and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements”
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Same Functions Just Another Name Physical Distribution Distribution Distribution Engineering Business Logistics Marketing Logistics Distribution Logistics Materials Management Material Logistics Logistics Quick Response ECR Supply Chain Management Industrial Logistics
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Logistics Management Functions Customer Service Order Processing Distribution Communications Inventory Control Demand Forecasting Transportation Management Warehouse Site Selection Material Handling Procurement Part Support Packaging Salvage Returns Goods Handling
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The Total Cost Concept Customer Service Costs Transportation Costs Warehouse Costs Order Processing Costs Inventory Costs Lot Quantity Costs
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Marketing Mix Factors That Effect Logistics Nature Of The Market Nature Of The Product Stages Of Product Life Price Funds Available For Distribution Function Push vs Pull Strategy ___________________________________
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Logistics Challenges Integration Into Strategic Planning Using Logistics As A Competitive Weapon Distribution Accounting Need For Broad Based Management Skills Expansion of Global Activities Development of Strategic Alliances Keeping Up With Technology
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How Do We Know If We Are Doing A Good Job? Elements of Logistics Audit Internal Audit Issues: _________________ ___________________________________ ___________________________________ External Audit Issues: _________________ ___________________________________ ___________________________________
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