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Published byDeirdre Sparks Modified over 9 years ago
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Vidal-Fleury Established in Cote Rotie in 1781 by Joseph Vidal, the name comes from the marriage between Monsieur Vidal and Mademoiselle Fleury The olderst producer in the Rhone Valley Produces approx 80 000 cases pr year Produces the greatest number of appellation wine than any other Rhone Valley producer, currently numbering 20 red, white and rosé wines
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Vidal-Fleury Focus on the terroir in each appellation Côte-Rôtie La Chatillonne; flagship wine 70% of production to export (USA, UK,..) Etienne Guigal worked for Vidal-Fleury for 22 year, he later bought the company (1984) J.Vidal-Fleury and E. Guigal operate as two independent producers with the same philosophy of quality
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New Winery New Winery in 2008, new location, new cellars etc Modern architecture, 9000 m2 in 2 levels Temperature controlled 14 C with 80% humidity Latest updated technology; 12 000 btt/h for bottling and 10 000 btt/h for labeling Capacity of storing 700 000 bottles
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New Logo - New Label
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Norwegian market 16% sales Monopoly, 84% sale Horeca Côtes du Rhône Crozes Hermitage Vacqueyras Chateauneuf du Pape Côte-Rôtie Brune et Blonde Muscat de Beaumes de Venice
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Activities Trondheim Vinpuls November 2008 + winemakers dinner Sales campaigne 2008; visit with customers in October 2009 SMAK fair in February 2009 Be inspired wine fair February 2010 Winemakers dinner February 2010 Press release approx. March 2010 new labels
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A&P Support Support approx 6000 € pr year to build the brand Vidal-Fleury
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Pricelist
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Web www.vidalfleury.fr www.vidal-fleury.com
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