1. www.spartanpodcast.com Podcasting Multimedia PR Strategies Scott Westerman – scottwesterman@mchsi.com

2. www.spartanpodcast.com A Short History of Podcasting  “The Son of Blog” A weblog offshoot  Utilizes an “enclosure” tag developed by Dave Weiner  The first podcasts appeared in the summer of 2004  Apple’s ITunes incorporates podcasts in June 2005.

3. www.spartanpodcast.com Podcast Facts 45 Million Podcast Listeners (Libsyn)

4. www.spartanpodcast.com Podcast Facts  PodcastAlley.com lists over 18,000 podcasts  Google Hits for the term “podcasting”  September, 2004 – 24 hits  Today – 100 million  Then and Now – Who is podcasting? Summer 2004 – Small - Primarily technology related shows Now – Big - Every major news outlet and programmer.

5. www.spartanpodcast.com The Technical Stuff  Podcasts are audio files recorded in the Mpeg 3 (MP3) format or video files recorded in Mpeg 4 (M4V) Divx or AVI formats.  They are stored on Internet file servers  They are accessed via RSS files and through website links  Podcatcher software, Itunes, Ipodder grabs new files for download to your device.  Playback through computers or portable devices.

6. www.spartanpodcast.com Podcasting’s Value  A podcast’s value is determined by it’s audience. The Size Demographics  While some advertisers are experimenting with advertising on podcasts, it’s not yet a major advertising medium.

7. www.spartanpodcast.com Podcasting’s Value  For the Public Relations Professional, podcasting presents a unique opportunity to communicate your client’s message directly to a target audience.

8. www.spartanpodcast.com How it fits..  Audio/Visual Press Release  Distribution of key sound bytes  Carefully orchestrated messaging

9. www.spartanpodcast.com As a campaign tactic.  The typical campaign utilizes Direct Mail Press Releases to Newspaper and Television Purchased Media – Radio/TV/Newspaper/Billboard  In The Internet age, add.. A website A blog Op-In Email Podcasts

10. www.spartanpodcast.com As a campaign tactic. Pros/Cons  The typical campaign utilizes Direct Mail – High cost, low hit rate Press Releases to Newspaper and Television – Clutter, often not read. Purchased Media – Radio/TV/Newspaper/Billboard - Expensive  In The Internet age, add.. A website – Continually evolving. A blog – Instant response. Clarify issues. Op-In Email – Targets only the interested. Low cost. Podcasts….

11. www.spartanpodcast.com Why Podcasting Works  Provides actual voices and pictures.  Gives electronic media outlets plug- and-play content.  Ensures your sound bytes get heard.  Content can be quickly changed as messages evolve.

12. www.spartanpodcast.com What Podcasting Can’t Do  It all begins with the product. Podcasting can’t fix a bad message.

13. www.spartanpodcast.com Podcasting Resources  The Book: Podcasting Solutions – Michael Geohagen  www.podcastingnews.com www.podcastingnews.com  The Directory: www.podcastalley.comwww.podcastalley.com  Applications: Itunes – www.itunes.comwww.itunes.com Ipodder – ipodder.org

14. www.spartanpodcast.com Q&A Powerpoints and PDFs at www.spartanpodcast.com www.spartanpodcast.com scottwesterman@mchsi.com