1. Berkeley RAD Lab: Building Successful Industry Partnerships for Fun & Profit Armando Fox Research Associate & Co-founding PI, UC Berkeley RADLab Visiting Assistant Prof., Stanford

2. RAD Lab 5-year Mission Today’s Internet systems complex, fragile, manually managed, rapidly evolving –To scale Ebay, must build Ebay-sized company –This area of IT is vital to Calif. Economy, yet innovation impeded by obstacles to scale-up “Moon shot” mission statement: Enable a single person to Develop, Assess, Deploy, and Operate the next-generation IT service –“The Fortune 1 Million” by enabling rapid innovation Major partnership with industry: natural players with a stake in these problems The bet: statistical machine learning can be applied to systems & networks to greatly facilitate problem detection & diagnosis PI’s considered leaders in each of those 3 areas “RAD Lab” = Reliable, Adaptive, Distributed systems

3. Steps vs. Process Process: Support DADO Evolution, 1 group Steps: Traditional, Static Handoff Model, N groups DevelopAssessDeployOperateDevelopAssessDeployOperate

4. How do we pay for this? PI’s (and UCB EECS) have long track record of successful large multidisciplinary projects, tech transfer to industry –RAID, RISC, NOW, INGRES, CAD, … National Academy of Engineering mentions Berkeley in 7 of 19 $1B+ industries that came from IT research –NAE mentions Berkeley 7 times, Stanford 5 Times, MIT 5, CMU 3; Berkeley research catalyzed several $5-15B/yr industries within IT Traditionally, multiyear DARPA grants (~$3-5M over 3-4 years) + modest industry support

5. State of Research Funding Today Most industry research shorter term, small $ DARPA exiting long-term (exp.) IT research –’03-’05 BAAs IPTO have 12-18 month “go/no go” milestones –Academic led funding reduced 50% (so far) 2001 to 2004 –Faculty ≈ consultants in consortia led by defense contractor, grants ≈ support 1-2 students (~ NSF funding level) NSF swamped with proposals, conservative –2000 to 6500 proposals in 5 years IT has lowest acceptance rate at NSF (between 8% to 16%) –“Ambitious proposal” is now a negative review –Awards reduced to stretch NSF $: e.g., 3 x 1/3 faculty, 6 grad students, 0 staff, 3 years –(To learn more, see www.cra.org/research)www.cra.org/research RAID, NOW, INGRES cannot be done on these budgets –Yet all catalyzed $5-15B/yr industries

6. The Pitch to Industry Chance to Partner with the #1 University in Computer Systems (US News & World Report) on the “Next Great Thing” Berkeley one of the top suppliers of systems students to industry and academia Goal: small # of “founding” companies ~$500K/yr each; “affiliates” $50-100K/yr –Ease of management –Narrowly focused research agenda

7. Value Proposition Work with university researchers on long-range, pre-competitive technology Working with researchers with track records of successful technology transfer –RAID, RISC, NOW, BARWAN, IRAM… $2.5M/yr ~65% industry, ~25% state, ~10% fed –30 grad students + 10 undergrads+ 6 faculty + 2 staff Founding Company Model –Prefer founding partner technology in prototypes –Designate employees to act as consultants –Many from company attend retreats, advise on directions 3-year project review by founding partners

8. Collaboration Model Partners want to steer research agenda? WRONG! “If we knew what to do, we’d be doing it ourselves” –Prefer to be “consultants” to projects –Benefits both industry and students, leads to internships 2x/year offsite retreat (long tradition) –Intensive preparation, intensive intellectual activity –Student talks on progress, brainstorming/breakouts, detailed feedback from partners –Attendance tied to financial support of lab Retreat materials restricted to partners only for 6 mos., then made freely available

9. Intellectual Property Industry partners want assurances regarding IP licensing? WRONG! “We want to avoid getting sued” –Open source or BSD License is fine –History: negotiated by Deans Hodges & Newton for all UC EECS Departments –Attitude: “Improving the ecosytem [with freely- available software] benefits everyone” Many good reasons to do this in EECS –different role for patents, often near-meaningless –Software usage a key measure of impact (like refereed papers) for students’ careers Make IP public domain or BSD/open-source

10. Value Proposition Most valuable are SW artifacts, research prototypes, implementable IP? WRONG! “Students graduating from your programs don’t understand our problems” –Shortage of visionary IT leaders imminent –Co.’s can work directly with students as well as shaping discussion about courses, training Exploit liberal IP policy to encourage closer collaboration with industry Students do research using founders’ technology

11. RAD Lab Affiliate Company Model –$100k for “big” companies, at least $50k in cash –$50k (cash) for “small” co’s/new to research –attend retreats, head start on results State Support via UC matching programs –MICRO: ≤$0.5M/yr from industry, UC match rate ~1.6X, donation –UC Discovery: $2M+/yr from industry, UC match rate ~1.3X, grant, 1 proposal for 4 years vs. year-at-time like MICRO Fed Support –Current NSF Grant for 3 years, $0.3M/year (Fox, Jordan, Patterson)

12. PR/Outreach/Recruiting Capitalized at ~$2.5M, good-faith commitments of ~$7.5M, >70% industry ($1.3M NSF; UC MICRO & Discovery grants pending) Outreach/communications very important –Markoff NYT article announces Lab founding (1/06) with Sun, Google, Microsoft –Press release (5/06) announces new Affiliates: IBM, HP, NTT MCL, Nortel, Oracle –Easier to get once others signup, sense of urgency created –PI’s give high-profile keynotes to promote lab Recruiting incoming PhD students, preparing for Fall06 graduate projects course

13. Pros & Cons (to date) —Must be conservative since no long-term contract —Most co’s (& NSF) setup for much smaller grants —Not forced to do extensive strategic preplanning +Few founding co.’s => avoid “too many cooks” +Liberal IP => doesn’t impede research +PI’s steer, companies consult & provide feedback => deep engagement w/o micromanagement +Student presentations to partners at retreats => public speaking, networking, internships