1. TREND REPORT AIRBUS Where Are Online Conversations Happening? The highest volume of online activity surrounding this story are happening in the NEWS and on TWITTER. BLOGS are also a big source of online chatter. I have attached a list of the Top 50 Twitter Influencers for this news story. Twitter and News Main Sources of Online Activity for Boeing Layoffs

2. TREND REPORT AIRBUS Feelings About Boeing Layoffs Consumer reaction about Boeing news is nearly all negative. Press coverage of the Boeing layoffs have been particularly negative. The online conversations about layoffs and the plant closing is a whopping 98% negative. The Boeing news is bad but Airbus has an opportunity in light of Boeing’s negative press. Conversations About Boeing Layoffs 98% Negative

3. TREND REPORT AIRBUS Most Popular Places Online Most Popular Domains The domains that were most popular surrounding the Boeing layoffs are listed on the right. News sites brought back the most results but Twitter was the top result by far with 282 different domains.

4. TREND REPORT AIRBUS Conclusions & Recommendations Recommendations Based on the initial data found in the Spiral16 research, our data team has some recommendations for Airbus about the potential brand opportunities. There is a significant opportunity for Airbus to position their company as a brand that people can TRUST. Online conversations can boost credibility for businesses. Our team has identified a few ways to increase consumer conversations about Airbus.

5. TREND REPORT AIRBUS Recommendations Increase Airbus PR Efforts News is very influential or “loud” online according to the initial data surrounding the Boeing news. It is a good time for Airbus to create multiple press releases about the Airbus brand. Getting stories out into the media about Airbus—not even mentioning Boeing or making reference to the Boeing layoffs--- is a low-risk, high-reward way to increase positive brand chatter online. One resource that is excellent for online PR brand building is PITCH ENGINE. This online press release company allows users to create multi-media press releases at a fraction of the price of traditional PR services such as PR Newswire. http://www.pitchengine.com

6. TREND REPORT AIRBUS Recommendation – Discover Influencers Online Discover and Engage Influencers Online Airbus could engage the current Twitter and Online Media influencers online who are already talking about Boeing. If Airbus reaches out to some of these influencers with positive messages about the Airbus company, it is an excellent platform to position the brand in a positive light. Attached with this report is a list of the Top 50 Twitter Influencers, as well as the Top 50 Most Influential Web Pages. Both of these documents are in excel format with details on how to find out additional information.