2. 100 Years of Rotary in Ireland District Assembly 11 th May 2013

3. District Marketing, PR & Communications Gerry Kierans Newbridge

4. 100 Years of Rotary in Ireland District Assembly 11 th May 2013 Agenda: Team - Your Support District Strategic Objectives Your Club Objectives Tools & Help!

5. 100 Years of Rotary in Ireland District Assembly 11 th May 2013 District MPRC Team: Chair- Gerry Kierans (Newbridge) Public Relations Officer: Gerry Fitzmaurice (Dublin Fingal) Directory Secretary: George Pigott (Comber) Marketing Officer: Gerry Kierans (Newbridge) Editor (COGS) Gavin Walker (Bangor) Social Media Officer: John Martin (Dublin Central) Archivist: John MacCrossan (Londonderry)

6. 100 Years of Rotary in Ireland District Assembly 11 th May 2013 District Strategic Objectives: Enhance the Public Image Of Rotary Marketing “The Product” CLICKCLICK Partnering with “Membership Services” Develop Theme “Rotary-We’re for Communities” Video – Include in Club “outfacing web-sites” www.ribi.org

7. 100 Years of Rotary in Ireland District Assembly 11 th May 2013 Your Club Objectives: Enhance the Image & Brand of Rotary Demonstrate that “You Support Your Community” Connect with “Media” in your Community Invite “Media Person” as a Speaker/Club Member Aim – One Press Release per Week Catch Media’s Eye Human interest Stories: Picture:-Own Story/First Impression/Speaks a Thousand Words Utilise Social Media Use RI/RIBI/District Websites

8. 100 Years of Rotary in Ireland District Assembly 11 th May 2013 Tools & Help! RIBI Moodle-Distance Learning-Information/Training Courses. www.ribimoodle.orgwww.ribimoodle.org RIBI Webinars RIBI Media Centre RIBI Shop: Pull-Ups/DVDs/Leaflets/A3 Posters/Badges Marketing Grants

9. 100 Years of Rotary in Ireland District Assembly 11 th May 2013 Thank you!

10. 100 Years of Rotary in Ireland District Assembly 11 th May 2013