1. December 8, 2010 Alondra Thomas

2. Quick Facts ✤ First became popular in the 1980s ✤ Contains probiotics (live bacteria) to aid in digestion ✤ Contains enzymes to help break down dairy ✤ Expected Growth: 18% in 2012

3. About Ambros ✤ Target Audience: Women 18-32 ✤ Tone: Light and slightly humorous ✤ Purple and Gold ✤ Handwriting Dakota ✤ “No Fat, No Guilt”

4. Ad Campaign ✤ Light and humorous ✤ Ending the unhealthy relationship with ice cream ✤ Print Ads ✤ Radio / TV spots ✤ Direct Mailers

5. Print Advertisements

6. Radio / TV ✤ :45 Radio Spot “Breakup” ✤ :30 TV Spot “Showdown”

7. Direct Mail

8. Special Event ✤ Taste-test of new flavor - Mint ✤ 5 selected grocery stores in the New York metropolitan Area ✤ Coupons ✤ Survey

9. Questions?