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Published byPatience Kelley Modified over 9 years ago
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Write one positive and one negative effect of drinking alcohol on the four dimensions of hauora Taha tinana – physical Taha hinengaro – mental/emotional Taha whanau – social Taha wairua - spiritual
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Explain the influences that advertising has on an individual’s decision to drink alcohol
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The sponsorship by alcohol companies of major sporting events puts alcohol advertising in the public arena at all times of the day (and not just after 8.30pm on TV) This reinforces what many consider as an unhealthy relationship between sport and drinking alcohol
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The cleverness of some beer ads in particular means that some phrases in some adverts are recognised by many in NZ society and some phrases have become ‘cultural’ expressions Alcohol companies have huge advertising budgets and can afford high- profile and expensive advertising such as billboards at major city intersections or on main highways, where they are highly visible to everyone – including young people
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In groups, go around the adverts and answer the questions Turn your paper upside down or fold it over so the next group cant see Think critically Move onto next photo on my command Let’s do the first one together!
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That man deserves a DB! Tui workers ‘Five Speight’s Thanks Mate’ ‘In an Absolut World’ Baileys’ and coffee Vive Cuervo Bacardi Limon Examples...
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Complete individually in silence using your knowledge of alcohol advertisements Let’s do ‘spiritual’ together
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