2. It is locally Pakistan manufacture air cooler. It has two motors one is used to move fan and other is used to throw water on dry grass. In the reverse action the air get cool. It is cost effective and efficient in functioning.

3.  Cost Effective  Low Competition  Efficient  AC Substitute

4.  Hot Weather LDC of Asia  African Countries Near Sahara Desert

5.  Attract Customers  Attract Distributors  Increase Demand

6.  Bill Boards  TV & Newspaper Adds  Buzz Marketing  Sponsors Traditional Events

7.  Local Competitors  Brand Management  Distributors  Legal Restrictions

8.  Niche Market  Huge Growth Potential  Low Competition