Download presentation
Presentation is loading. Please wait.
Published byOsborne Dominic Mason Modified over 9 years ago
2
www.company.com STEP 9 – MAINTAINING A VISUALLY APPEALING STORE 1 The Smart Shopper’s Surplus Depot (35 minutes In-store Training Programme) Customer Service– the HMR Way
3
www.company.com Objectives Of This Session 2 State the importance and benefits of having a visually appealing store Know ways in maintaining a visually appealing store Understand the role of colleague appearance contributes to the image of the store
4
www.company.com Why is it Important to have a Visually Appealing Store? Encourage customers to visit the store and come back another time Add value to the products (properly merchandized items) Customers can clearly see what our products are and how much they cost 3
5
www.company.com Ways to Maintain A Visually Appealing Store (Area-of- Ownership) Cleanliness Product is clean and/ or free of dust/ stains Aisle & adjacent floor area are clean, free of unnecessary items and rubbish Everyone is responsible for keeping the store clean and organized Everyone has their own area of responsibility including Till points and all service points as well as back office areas. Orderliness “A place for everything” and “Everything in place” Area is well lit, free of physical/ chemical hazard Proper Merchandizing Accurate and up-to-date collateral and labels No sold items in the selling area The shopping trolley is intended for customers use only. Culling No items on the shelves over 90 days Damaged and/ or defective, including those with incomplete accessories are identified and endorsed for repair or auction 4
6
www.company.com What is the Benefit of a Visually Appealing Store? Maximize potential sales Avoid accidents A healthy and happy workforce Customers will more readily buy a product that is clearly priced and clean. Customers and colleagues will feel more comfortable in a hygienic environment. 5
7
www.company.com Staff Role in Promoting the Company’s Image You represent the company. “First impression last” To ensure that we project the correct image, staff must Observe good personal hygiene Wear the proper uniform and identification 6
8
www.company.com Review Objectives 7 State the importance and benefits of having a visually appealing store Know ways in maintaining a visually appealing store Understand the role of colleague appearance contributes to the image of the store
9
www.company.com Counting down, we have 5 MORE STEPS TO GO Get signed off today COUNT DOWN 8
10
www.company.com 9
11
Trainers Notes : Welcome team members to the training session Ensure the session must be full of energy and highly motivational to encourage Colleagues to improves their performance.. Trainers Notes :: 2 mins. STEP 9 – MAINTAINING A VISUALLY APPEALING STORE Explain that we are going to look at STEP 9 – MAINTAINING A VISUALLY APPEALING STORE At the end of this session you will be able to: State the importance and benefits of having a visually appealing store Know ways in maintaining a visually appealing store Understand the role of colleague appearance contributes to the image of the store Slide 1 Slide 2 10
12
www.company.com Trainers Notes (12 mins.) Explain the Concept of Area-of-Ownership Cleanliness Product is clean and/ or free of dust/ stains Aisle & adjacent floor area are clean, free of unnecessary items and rubbish Everyone is responsible for keeping the store clean and organized Everyone has their own area of responsibility including Till points and all service points as well as back office areas. HMR is a surplus store and customers expect a degree of “raggedness” but they also expect to a degree of basic hygiene (discuss this) Orderliness “A place for everything” and “Everything in place” Area is well lit, free of physical/ chemical hazard Proper Merchandizing Accurate and up-to-date collateral and labels No sold items in the selling area The shopping trolley is intended for customers use only. Culling No items on the shelves over 90 days Damaged and/ or defective, including those with incomplete accessories are identified and endorsed for repair or auction Slide 3 11 Slide 4 Trainers Notes (3 mins.) Discuss and explain the importance of having a visually appealing store Encourage customers to visit the store and come back another time Add value to the products (properly merchandized items) Customers can clearly see what our products are and how much they cost
13
www.company.com Trainers Notes: 5 mins. Explain the Benefits of A Visually Appealing Store 4 mins. Maximize potential sale-if items are properly merchandized- they are more saleable Avoid accidents-Safe and sanitary work area for customers and colleagues Customers will more readily buy a product that is clearly priced and clean. Customers and colleagues will feel more comfortable in a hygienic environment. A healthy and happy workforce- a productive and Happy workforce leads to Happy Customers Slide 5 12 Slide 6 Trainers Notes: 7 mins. Ask why do we have to present our best when dealing with the customer Discuss and summarize You represent the company. “First impression last” To ensure that we project the correct image, staff must Observe proper hygiene Wear the proper uniform and identification
14
www.company.com Slide 7 Slide 8 Count Down (2 mins) Lots of praise from your side. Build lots of excitement in store--challenge all team members to get signed off Trainers Notes: 3mins. Discuss and summarize Thank everyone for attending the session. 13
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.