2. (1) © 2005 BERA Measuring the Value We Add to Students A presentation to BERA in Costa Rica February 2003 Salary

3. (2) © 2005 BERA College Life Salary

4. (3) © 2005 BERA College leads to: Benefits to Students Better Job-placement Skills Higher Salaries Benefits, or More Benefits Improved Self-esteem Greater Rate of Pay Increases Job Security Better Social Skills Drug/Crime-Free Future A Chance for Greater Happiness And much more… Money is an objective unit of measurement. How can we measure all this? We provide benefits to students. enormous

5. (4) © 2005 BERA What We Measure As a measure of benefits to students, we selected increase in base salary. A more involved set of data would include: Value of medical insurance Dollar value of paid vacation Value of retirement benefits, etc. Increased rate of pay increases Increase in base salary, however, is a sufficient and easy measurement.

6. (5) © 2005 BERA We Measure Before and After Salaries A tight, simple idea. 1) What did the student make before attending college? …… 2) What was the student’s salary when we placed them? ….. 3) What was the $ increase? …………………………………….. 4) What was the percentage increase? ………………………….. $1,000 $1,500 $500 50%

7. (6) © 2005 BERA Once We Have the Data — We Let Everyone Know We post this notice: For January, the average monthly increase in salary for our graduates was $500, which is a 50% increase. You may not have an increase in your salary or your increase in salary may be more or less this average amount.

8. (7) © 2005 BERA The Benefits Placement can set goals and get feedback. Tangible ammunition for our political supporters. Measurement/feedback Motivation and retention Staff morale Admissions Enhanced Programs Political Demonstrates the dollar value of education. We see the value our good work. Low-earning programs can be enhanced. This is a useful tool for admissions representatives.

9. (8) © 2005 BERA How to Measure EARNINGS HISTORY In the year prior to coming to college, my income was as follows: Monthly Salary *Hourly RateDate EndDate StartDescription of Job I certify that the above information is complete and true, and I give my permission to the college to provide my prior and future salary information to college staff and prospective students. _________________________________________________________________________ Student Signature DateStudent Name I certify that I was not working in the year prior to attending college. I give permission to the college to provide my future salary information to college staff and prospective students. _________________________________________________________________________ Student Signature DateStudent Name For College Use Only: 1.Student was placed at $_________________________. 2.Prior average salary was $_________________________. (Not less than minimum wage.) 3.Increase in salary $_________________________. 4. Increase $_____________ / prior salary $_____________ = ______________ % increase. * Multiply hourly rate by 173.3 to get monthly rate.

10. (9) © 2005 BERA The Measurement Software The software used to implement this measurement program is a.NET and browser-based college management system, providing high- speed data entry and Internet capability. Contact the CASI office at 775-831-1384 or Dohn Riley at 530-583-6336 to obtain a copy.

11. (10) © 2005 BERA Conclusion The cost to acquire these data is minimal. Thank you for inviting me. Student motivation. A retention tool. Ongoing validation of the value we provide. Knowing when to enhance our offerings. Increasing conversion rate. If you wish to implement this idea Please accept: 1. A copy of this PowerPoint presentation 2. The software just demonstrated 3. The report of salary increases 4. The Earnings History Form 5. A Procedure Directive which describes the process The value is significant: