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Published bySuzanna Potter Modified over 9 years ago
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Mobile for Agencies Mobile Monday 08/06/09
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Interactive marketing Multimedia design Web development Online branding Guerilla and virus marketing Search engine marketing Mobile marketing
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What advertisers want?
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Advertisers want …... our sight. … our 30 seconds. … our click.
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Advertisement is about attention!
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It is hard to pay attention to ads.
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Advertisers are looking for the perfect solution.
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The perfect solutions is: Targeted Relevant Ubiquitous Not disturbing
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The 5th element: CHEAP!!! Cost effective
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What about mobile advertising? Is it targeted? Is it relevant? Is it ubiquitous? Is it not disturbing? … and is it cost effective?
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Mobile Advertising SMS, MMS marketing Bluetooth marketing Banner ads QR codes Location Based Advertisements Preroll video-adsSearch Engine Marketing Callback tones Mobile widgets Advergaming
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What are the barriers?
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Lack of standard platform
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Lack of visual abilities
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Lack of media
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Lack of innovative thinking Banners Advertainment SMSGuerilla / Viral E-Flyers Mobile widgets RingtoneBrandcasting
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Together Everywhere
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Thank you for your attention! kovaliczky.tamas@neo-interactive.hu
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