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© ITIS Holdings plc 2005. Dr Gary Gates VP International Development Cellular Probe Techniques.

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Presentation on theme: "© ITIS Holdings plc 2005. Dr Gary Gates VP International Development Cellular Probe Techniques."— Presentation transcript:

1 © ITIS Holdings plc 2005

2 Dr Gary Gates VP International Development Cellular Probe Techniques

3 The AA BMW GB Ltd DaimlerChrysler DfT Ferrari Ford GB Ltd Hampshire C.Council The Highways Agency Kenwood Land Rover Lexus Maserati Mini Navteq Nissan O2 Orange Panasonic Pioneer Porsche Renault Saab GB Ltd The Scottish Executive Siemens VDO Subaru Europe T-Mobile Tele Atlas Toyota Transport for London Vauxhall Vodafone Volvo Our Customers

4 Quality focus for real time services Priority Traffic application “511” services Radio broadcast In car navigation QualitativeQuantitative

5 Measuring cellphone movement GSM SampleObserverSampleObserver Cell Direction of travel

6 Key Questions for probe technologies Number of probes required Data quality Communication costs Who fits the hardware? Personal privacy Reliability of technology What happens at night?

7 Issues for cellular probe technology Cost Personal privacy Data quality and reliability

8 Speeds on road links Personal privacy Personal cellular position data Sample observer Traffic situation system ITIS publishing systems Cellular network operator Provider Firewall

9 Data quality

10 Produced by Dr Hillel Bar Gerd, Associate Professor, Ben Guion Negev University, Israel

11

12 The Baltimore Project Covers 500 square miles Live data (24/7) on over 350 miles or road 140 miles of expressways and over 200 miles of arterials

13 Business Case – Multiple Markets Automotive Media Fleet and logistics Mobile/Internet Government

14 Probe data systems:  Provide high quality traffic information suitable for both public and private sector applications  More cost effective than conventional fixed sensor technologies  Covers all roads Business model based on multiple markets Baltimore project is the first US deployment to cover a large metropolitan area and non-expressways – will focus on public and private sector applications Summary

15 © ITIS Holdings plc 2005


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