1. mark a greenfield Join the Conversation Social Media in Higher Education

2. markgr.com/occcmarkgr.com/occc t twitter.com/markgr delicious.com/markgr linkedin.com/in/markgr

5. Defining Social Media

6. spaces on the internet where people came to exchange content

9. Dialogue, not Monologue

10. Marketing 2.0

11. Million dollar TV ads are no longer the king influencer of purchase intent People referring products and services via social media tools are the new king

12. Trust is in the Network According to Forrester Research (2007), when it comes to trust, consumer generated media consistently outranks professional sources.

13. “The arrival of the Net Generation means that many of marketing’s fundamental tenets must change”

15. United Breaks Guitars

17. Why Social Media Matters

18. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. What social media resources do they use? Facebook74% YouTube59% MySpace 33% None 9% Twitter 8% 2010 E-Expectations Survey

19. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. Should colleges create a presence on social networks or communities to promote their programs? Yes74% No23% Don’t know 3% 2010 E-Expectations Survey

20. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. Should colleges create their own private social networks? Yes76% No22% Don’t know 2% 2010 E-Expectations Survey

21. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. 80% are looking for both official and unofficial content 2010 E-Expectations Survey

23. New Study Finds Correlation Between Social Media and Financial Success

24. 332,715

26. 7,929,455

28. #hesmroi hesmroi.pbworks.com

31. Strategies

32. Four Keys to Social Media Success

33. 1.Authenticity

36. Four Keys to Social Media Success 1.Authenticity 2.Transparency

38. don’t just work on your brand work on your reputation

39. Four Keys to Social Media Success 1.Authenticity 2.Transparency 3.Cede control

42. Four Keys to Social Media Success 1.Authenticity 2.Transparency 3.Cede control 4.Integrity

44. know what problem you are trying to solve

45. focus on the relationships not the technology

46. People Objectives Strategy Technology P.O.S.T.

47. policies and guidelines

49. Dooced "getting fired for something you've written on your website"

50. My advice to you is BE YE NOT SO STUPID

51. Common sense is not so common - Voltaire

52. if you delete a Facebook wall post have you violated someone’s 1 st amendment rights?

54. 3 Types of Policies/Guidelines 1.Social Media Policies (legal) 2.Social Media Guidelines (best practices) 3.Community Policies

55. crisis planning

57. beware of the creepy treehouse

59. All material in this presentation, including text and images, is the property of Noel-Levitz, Inc. Permission is required to reproduce information. 67% say it is ok for an admissions counselor they’ve been working with to connect with them through social media 2010 E-Expectations Survey

60. #hesmlaw http://www.markgr.com/social-media-summit-i

61. Looking Forward

62. The Mobile Web

66. Mobil as the 7 th mass media channel is as different from the Internet as TV is from radio

78. Concluding Thoughts

80. it’s not about your web site it’s about your web presence

81. To be is to communicate - Mikhail Bakhtin

82. think contribute, not control

83. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr