2. Upload content into Voices, a 3rd-party program that gives sales field access to marketing materials to post to their social media pages Monitor social media platform changes and updates Assist in updating, creating and posting content to the Social Media Center Partner with content- creators in the Marketing Department to help facilitate movement of content to social media platforms Develop and maintain editorial calendars for planned social media content

3. Monitor competitors social media activities and strategies Research new options that may be beneficial to the social media program Social media platform Market Research Statistics and Metrics

4. Excellent copy writing and editing skills for social media posts In-depth knowledge and understanding of social media platforms Technical skills- MS Office Suite, Facebook, Twitter, LinkedIn. Working knowledge of file formats A general understanding of SEO and keywords Experience with Google analytics preferred Experience with Photoshop/InDesign/Adobe preferred

5. Information Associated Popularity of specific social media platforms Knowledge of operating design programs and social media programs Feedback on marketing efforts Information needed to create social media platforms and advertisements

6. Applications Ex. Facebook, Twitter, Instagram Computer Science MISUsers SMIS

7. Voices Program 3 rd party program that gives access to marketing materials to post to social media Fulfills the need for sales field information, statistics, and market research Facebook Social media application used by the company Used by the Social Media Marketing Coordinator to post marketing advertisements, news release, and information for the public

9. Availability Facebook is free and available to all people and businesses Most companies use this platform Need people to update and operate Advantages Many people use and are exposed to it Free Disadvantages Competition Creativity barriers

10. Avaliability Voices is a third party program specific to First Investors Corp It depletes the barrier between the market researchers and the social media coordinators Available specifically for this company

11. This position would be a general marketing position 50 years ago. http://www.follisinc.com/time.htm

12. Company has an underdeveloped Instagram Recommend improving this alternative to Facebook

13. Overall Operate social media platforms Use social media to market the company Duties- Social Media Marketing Coordinator Market research Social media platform Company information from other departments Information needed Voices Technology to access information Facebook Technology to create new information and accomplish duties

14. http://www.glassdoor.com/job- listing/social-media-marketing-coordinator- new-york-ny- JV_IC1126748_KO0,46_IE18272.htm?jl=12 59787393&paoIdKey=MA http://www.glassdoor.com/job- listing/social-media-marketing-coordinator- new-york-ny- JV_IC1126748_KO0,46_IE18272.htm?jl=12 59787393&paoIdKey=MA https://www.facebook.com/FirstInvestors