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Business Organizations Ch. 8. Corporate Mergers Horizontal mergers combine two or more firms competing in the same market with the same good or service.

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Presentation on theme: "Business Organizations Ch. 8. Corporate Mergers Horizontal mergers combine two or more firms competing in the same market with the same good or service."— Presentation transcript:

1 Business Organizations Ch. 8

2 Corporate Mergers Horizontal mergers combine two or more firms competing in the same market with the same good or service. Examples -

3 Vertical mergers combine two or more firms involved in different stages of producing the same good or service Examples -

4 A conglomerate is a business combination merging more than three businesses that make unrelated products. Examples -

5 MNCs Multinational corporations (MNCs) are large corporations headquartered in one country that have subsidiaries throughout the world. Advantages – Disadvantages-

6

7 Business Franchises Advantages of Business Franchises Management training and support Standardized quality National advertising programs Financial assistance Centralized buying power

8 Disadvantages of Business Franchises High franchising fees and royalties Strict operating standards Purchasing restrictions Limited product line


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