1. + Enhancing Business Access by Bicycle A Bike Corral on 42 nd St & University Way November 8 th, 2011

2. + Key U-District bicycling + business stats 4500 people commute to UW each day by bike. U-District bicyclists are often affluent; faculty are 50% more likely to bicycle than students. People on bicycle indicate avoiding the Ave due to insufficient bicycle parking. SDOT no longer funds on-street bike parking (budget cuts) Studies in other cities suggest that customers on bicycle spend more money in the area and are significantly more likely to become frequent customers than those who come by car. 2

3. + We can increase the Ave’s customer reach… (5 minute walk vs. bike radius) 3

4. + …but we need safe, trustworthy bike parking (we’re losing business right now for not having enough of it) “I feel awkward leaving my bike attached to [parking sign posts or other objects] so therefore I don't frequent other merchants than the one I went to eat or shop at.” – Bob, University Tower employee “[Bike parking] influences my decision to walk or ride… [it makes] my husband think twice and three times about a run down to Chipotle or True Value because these are the kind of trips that are *supposed* to take five minutes and that gets doubled if you're wandering around for five minutes trying to find a place to keep your bike safely…. The places that do have bike parking get my business and the places who don't get passed by.” – Allison, U-District “When I go to the U-District, I am ambivalent about bringing my bike for lack of secure and visible parking…I almost never feel good about leaving [my bike] parked and tend to minimize my time in shops.” – Robin, Phinney Ridge 4

5. + A bike corral brings a “college town” vibe 5

6. + …and enhances an outdoor street ambiance 6

7. + It can make the business that it fronts “pop” from the street. 7

8. + Chipotle is one ideal place for a bike corral High-visibility, high-traffic opportunity. Safe bike parking & a natural complement to their outdoor dining space. placeholder Architectural concept rendering; rack design is placeholder. 8

9. + Our “Asks” for the UDCC Endorsement letter of the concept of replacing a single-car parking space with a 12 bicycle corral, within a half-block of University Way & 42 nd St. Recommend best placement locations for our business community Support outreach to business owners on the block (SDOT requires majority support) (Possibly) serve as sponsoring organization for grant requests 9