1. Alumni Athletics Krystal Rich, Tiffani Nguyen, Hiroka Nishimura & Xiwei Wang

2. Mission Statement Alumni Athletics will be the first choice in athletic apparel for UNT students and the surrounding community. We will offer quality apparel and accessories at an affordable price.

3. Achieve profitability by the second year of business Expand customer base by increasing online sales Be the #1 choice in athletic apparel for the community Goals & Objectives

4. Target Market UNT Students, Alumni & Denton Residents Men & Women Ages 18-40 Hardcore Athletes - those who regularly participate in sports activities and work out 4-6 days per week Occasional Athletes - those who workout 2-4 times per week

5. Retail Format Brick and Mortar Retail Store Online Store

6. Shorts Yoga Pants Tank Tops Long & Short Sleeve T-Shirts Hoodies Sports Bras Socks Yoga Mats Water Bottles Gym Bags Workout Towels Product Offerings

7. Friendly, knowledgeable sales associates Discounts for UNT students & faculty Customers can purchase online and return products in store 100% Return on all unused merchandise that has its tag attached Open 7 days a week Customer Service

8. Strengths Location close to UNT and the Rec. Center Affordable Merchandise Small store format provides a quick shopping experience Knowledgable, friendly staff Weaknesses Limited assortment of sizes available in-store Smaller merchandise assortment compared to competitors Opportunities Close to campus Form a partnership with UNT sports groups to provide all of their athletic apparel and uniforms Expand online sales to include a wider customer base Threats UNT Bookstore Sales Sports Authority Wal-Mart & Target

9. Alumni Athletics provides brand new athletic wear and basic workout equipment. Nature of Merchandise

10. Assortment and Brands Carried Alumni Athletics carries a variety of products, including men’s and women’s athletic wear and workout equipment. Women: sports bras, tanks, tops, jackets and hoodies, and outerwear, pants, crops, shorts, skirts and dresses, bags, head wear, socks and underwear, yoga mats and accessories. Men: tops and jackets and hoodies, shorts and pants, bags, socks and underwear. Equipment: yoga balls, yoga mats, dumbbells, kettlebells, etc. Drinks: Sports drinks, Gatorade, Powerade, Redbull, Protein shakes, Vitamin water, and Water Bottles. Brands: Nike UNT athletic wear Adidas North Face Under Armour Alumni athletic wear, our own brand

11. Alumni Athletics offers the best quality products from Nike, Adidas, North Face, Under Armour, UNT, and Alumni athletic wear for reasonable prices. Quality

12. Pricing Women: Tops Sports bras $10-$55 Tanks $10-$60 Outerwear Jackets $25-$200 Hoodies $40-90 Bottoms Pants $20-$70 Crops $20-$82 Shorts $10-$68 Skirts $20-64 Assessories Bags $30-138 Headwear $10-32 Socks $5-$48 Underwear $5- $18 Shoes $50-$160 Men: Tops jackets $25- $500 Hoodies $40- $95 Bottoms Shorts $18-$80 Pants $30-$128 Accessories Bags $30-$128 Socks $5- $48 Underwear $24-$48 Shoes $80-$270 Equipment yoga balls $8.77- $199.99 yoga mats $7-$48 Dumbbells $1-$299.99 Kettlebells $16.97- $79

13. UNT Athletic Wear will have a markup of 100%-200% We want our products to be affordable and of good quality. All of the other brands already have a set markup and markdown. Markdown policy 30%-50% seasonally Markups and Markdowns

14. Alumni Athletics is located on Fry Street underneath the Sterling Apartments in Denton, TX 76201. Fry Street is known for its restaurants and night life. It will be next to Chipotle and Potbelly. Store Location

15. Grand Opening Promotion mailing coupons fliers a series promotion from 70% off, 60% off, 50% off, 40% off, to 30%off build position in the community by providing tangible benefits to our consumers Promotion

16. Operation Promotion Distribute coupons to those consumers who purchase items during the grand opening Transforming our clients to efficient word of mouth advertising tools Promotion(cont’d)

17. Beneficial Places for Advertise social media tool monetary efficiency and time efficiency set up our Facebook retail page Promotion(cont’d)

18. Campus promotional events take spots around Students Union or Recreation center of UNT Promotion(cont’d)

19. Other options Google AdWards partnership with UNT sport team community free magazines Promotion(cont’d)

20. Purpose towards building Consumer Base and Retention loyalty cards Series promotional events through the operation Promotion(cont’d)

21. POS Signage Put posters of company logo and featured items on the walls/show windows Poster DisplaysWall Wraps Company logo

22. Space Allocation * Built-in shelves for shoes and some clothes

23. Layout

24. Circulation Products randomly displayed Allow free flow circulation

25. Interior Design Luster hickory hardwood for flooring and walls Black colored display stands

26. Ambiance Natural and Modern

27. Lighting Hidden Ceiling lights Track lighting for display

28. Fixture Selection Stool for shoe fitting Display Stands

29. Merchandise Presentation Small items (socks, head wear, etc..) are placed on the display desks in front of the cashier Featured items are presented using display dummies in front of the entry

30. Visual Merchandising Unique window display