2. Household name – facebook BIGGEST social networking website Used by 200 million people worldwide every day facebooking has become a common internet activity such as checking e-mails and searching

3. Businesses and organisations use facebook for a budget-free web-presence Direct interface for alerting and informing the public Establish relationship with public as ‘friends’, not ‘clients’

4. Translating the work and values of an organisation into a personal, social reality Making the life of the organisation similar to the daily, facebook recorded lives of other friends Very informal announcements Commenting on the announcements of others

5. facebook can be used as a launchpad for campaigns There have been several recent examples Davideath Davideath – Roger Federer played in tobacco compan sponsored tournament John Mellencamp John Mellencamp – 1,000,000 joined group to stop him smoking Kelly Clarkson Kelly Clarkson – Tobacco industry sponsored concert

6. Start or be part of a cause and promote it to your contacts Possibility to collect donations Use the cause format to start a petition and begin campaigning with this as a basis

8. Group and fan pages promoting tobacco products with tens of thousands of friends

9. Tobacco companies tend to use underhanded tactics to bypass advertising bans

10. We can use these different types of facebook pages Group Fan Interests/Like

14. Although there are different social networking websites in competition with each other, all these websites and their content can be linked together By using facebook to expand the network beyond facebook, an exponentially larger audience can be reached with the same effort

16. act.ly website transforms the twitter format into an open petition

17. To monitor all these linked sites, cross- networking platforms can run in the background of your computer and keep you updated

19. Update often and irreverently If news is slow, dive into the details Keep all your online accounts linked, but don’t associate with important accounts that hold secure/personal information – this way you can share the account with many people