1. How to empower your enterprise on RoadShows, in 10 strikes. Entrepreneurs Roadmap 2 Roadshow

2. 10 strikes - strategic leverages 5. Streaming 6. Being you 7. Networking 8. Creative Determination 9. Accelerators 10. Fun These leverages are basically composed out of core functional communication tool box & behavioral guideline set: 1.Key Consumer insight 2.Concept 3.Pick up line & Elevator pitch 4.Presentation There are key success factors in igniting an enterprise as well as potential investors\ partners. I will refer these topics, and try to make it fun & useful, simple & striking, in 10 strategic leverages.

3. Consumer key insight Concept “Pick up” line & Elevator pitch Presentation Demo Business plan\ Detailed business plan- MEGILA TAG\ logo The 4 core tools are also internal working tools, which will enable you to develop & and improve your enterprise all the way- it will give you the head start as well as an ongoing leverage. Get them right and they will enable you a striking strategy. Communication Tool Box

4. It can be driven out of analyzing user experience & user benefits: Functional (faster, more\ less, easier, cheaper, efficiency etc.) Emotional (fun, status symbol, beautiful, passion etc.) Psychological!!! (belonging, reference group\ community, enable self fulfillment\ expression etc.) know the end consumers deepest problem\ need \ fantasy Strike 1: Key Consumer Insight

5. Concept is the core communication you’ve got- it can be manifested in a story, a symbol, a name, in a visual, as an analogy, etc. Its role is to convey the big idea in a clear short striking way. Sometimes it can be used as a “pick up line”, a positioning line, or a promise line. From here you will derive the proposition, advantages, elevator pitch etc. It should stand by itself! If your audience needs the demo, the business plan etc. to grasp the idea- the concept is weak. a concept is an abstract idea or a mental symbol… convey your big idea as a clear tangible concept. WHAT is more important than HOW (on roadshows). Strike 2: Concept

6. Strike 3: Pick Up Line & Elevator Pitch Intrigue in three core sentences in 30 sec. Then hook’em in a short speech (250 words). You never get a second chance to make the first impression. The goal is to start a conversation- you’ll fill in the details later.

7. Pick Up Line & Elevator Pitch content : the problem\ challenge our solution\ product\ idea & what it enables\ solves to whom we are targeting $$$$$$$$ relative advantage compared with competitors who we are what do we want from…. style & tone: reliable with high integrity straight 2 the point exciting intriguing engaging- call to action!

8. we recognized a need… the challenge we faced was…. The solution we came up with…. The advantage we created is… The new possibility we created is… what distinguishes us in the arena is… Head Starters 4 pickup lines: More tips: Emphasize the WHAT not the HOW you do it. Adapt your speech according to your audience. Pick Up Line & Elevator Pitch

9. Elevator pitch- another way to look at it;)

10. Strike 4: Presentation Create a clear, focused & streaming presentation

11. Presentations 1.What we want : from Main goal 2 main message- define in advance what outcomes you want to gain & what main message will help you achieve it. Make sure you got this message conveyed clearly in the presentation. 2.Who for : Target audience- know who you are addressing- their business agenda is only one aspect to learn in advance. Their business conventions, beliefs & attitudes- may they be right or wrong, are issues to be handled with a lot of attention. Their life philosophies are another factor to be taken into consideration. 3.How to get it…

12. Presentations 3. How to get it: Concept - makes it tangible, clear and simple to understand as well as easier to get attached to (see strike 2). Guideline - list in advance the main issues to be addressed. Fill out each topic with three bulletins tops in Telegraphic language. Flow - mix & match the order & content so it all flows smoothly. Screening redundancy - once you’ve set the presentation go over it again: whatever doesn’t support or is not relevant to the goal, key message or concept you aim for- should be screened out! (yes, even if you find it interesting…if it does not support the key messages-drop it).

13. Presentations 3. How to get it: Telegraphic - don’t use long sentences on the slides. No need to write every word you plan to say. (You can use power point presenter view for that). Design - sometimes it helps if you have visuals which convey the message. Don’t overdo it. Try to stay within one visual content world, and one graphic design. Presenter - you are the star, not the screen. Keep eye contact with viewers. Smile. Move freely. Picture them naked.

14. Presentations http://www.dailymotion.com/relevance/search/presentation/video/x2dll8_drunk-powerpoint- presentation_business http://www.youtube.com/watch?v=eay6u8K0GOg http://www.youtube.com/watch?v=HLpjrHzgSRM&feature=related A fun way to look at it & learn: 1. A comedian’s powerpoint presentation- 2. A drunk powerpoint presentation- 3. Picture them naked -

15. 6 NEXT STRIKES PREVIEW…

16. Strike 5: Streaming is a necessity “get your motor running, head out on the highway”

17. You don’t have to be perfect, but you should be perfectly you Strike 6: Being YOU

18. Be creative & determined Strike 7 : Creativity & Determination

19. Strike 8: Networking Map the who, where, how & especially- what for…

20. Choose the right accelerators Strike 9: Accelerators

21. http://www.youtube.com/watch?v=_xycjyOr-nc Strike 10: FUN Choose to have fun all along!

22. You are more than welcome to make comments, remarks & other suggestions, as well as to ask any question. yael@sha11.com yaelshan@netvision.net.il