1. BACKWATERS ’10 THE ANNUAL MANAGEMENT & Cultural Festival the res-litis January 15 th - 17 th

2. IIMK Backwaters IIM Kozhikode – One of the premier B-Schools of India, was set up by the Govt. of India in collaboration with State Govt. of Kerala – Has earned the reputation for excellence in academic activity and industry interaction – Emerging as an internationally reckoned fully integrated management institute Backwaters: Annual Flagship Event of IIMK – Conducts the full range of academic activities & research in the field of management education – The Annual Management & Cultural Festival of IIM Kozhikode – Conceptualized and organized by the Backwaters Committee every year in January – Plethora of Management & Cultural events open to students, alumni & corporate delegates all across the world

3. 50+ B-schools across the world700+ participants on campus 6 weeks of Online events – 3000+ online participants generating 50,000+ website hits Corporate participationExtensive Media Coverage Backwaters 2009

4. Backwaters – In the Media

5. Backwaters 2010 Facts Participation from Premier B-Schools across the world Corporate Delegates Alumni Under-graduates 2 months of Online events as run up to Backwaters Extensive Media Coverage Television, Online, Radio, Print Figures 70+ B-Schools 1200+ Students on Campus 3000+ Online Participants 200+ Alumni 20+ Management Events 2 Cultural Nights

6. Paymate – IIMK Partnership the Proposal

7. Value Offerings Opportunity to enhance youth visibility through association with Labyrinth Seek practical solutions to real-time challenges faced by the company Unsurpassed brand visibility at Top Indian B-school campuses Meet prospective future employees Opportunity to interact with the best brains of the country Top-of-the-mind recall amongst students, alumni and corporate delegates Opportunity to carry out brand-building through promotional events on campus

8. Avenues for Partnership Labyrinth - The Backwaters Treasure HuntBizWitt - The online quiz seriesCultural & informal events

9. Labyrinth (the ultimate online treasure hunt maze ) An intricate maze of passages where in order to go from one node to the next, you have to solve difficult puzzles and riddles using twisted clues with the end objective of reaching your destination LABYRINTH Most online treasure hunts are unidirectional with a single path leading to the final solution Labyrinth adds a new dimension of reasoning - The structure of a maze, multiple paths lead to the final solution with dead ends, turnarounds and loops in between USP Winners will be inducted into the Labyrinth Hall of Fame WINNERS COST (virtual wallets) Rs. 50,000

10. Other avenues COST (virtual wallets) Rs. 50,000 Weekly Online Quizzes on the six business domains – Strategy, Marketing, Finance, Operations, HR & Systems BizWit - The online quiz series Dance and Vocals Competition, Fashion Show Antakshari, Dumb Charades and a host of other events Cultural & informal events

11. Backwaters - Our Partners in the Past

12. Backwaters – Through the Timeline

13. Contacts Faculty Coordinator: Dr. Keyoor Purani [Prof, Marketing Area] Student Coordinators: Ankit Virmani ankitv12@iimk.ac.in +91 99469 15999 Sudip Chakraborty sudipc13@iimk.ac.in +91 99466 40942 Email ID: backwaters@iimk.ac.inbackwaters@iimk.ac.in Website : http://www.iimkbackwaters.comhttp://www.iimkbackwaters.com

14. We solicit your valuable suggestions and feedback on how we can make the event better Thank you