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ViSalus NEURO. Globally Energy drinks will double to $10BN by 2010! Source: Goldman Sachs/Mintel +233%

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Presentation on theme: "ViSalus NEURO. Globally Energy drinks will double to $10BN by 2010! Source: Goldman Sachs/Mintel +233%"— Presentation transcript:

1 ViSalus NEURO

2 Globally Energy drinks will double to $10BN by 2010! Source: Goldman Sachs/Mintel +233%

3 Energy is a concern for the majority of the population! 75% of consumers have issues related to energy and vitality. Specifically… “FATIGUE” Source: Natural Marketing Institute, January 2007

4 Energy concerns all age groups, even the young: Source: Natural Marketing Institute 2006, Hartman 2005, HealthFocus 2005 21% of all consumers are trying to manage “tiredness” 38% admit that fatigue is their biggest fear of aging 60% of all adults eat or drink specific foods for ‘energy Even young people (Gen Y) are concerned – they choose foods and beverages daily to improve: 28% energy 24% activity level 15% mental performance

5 AGE MM People % of Population # Use energy Teens: 21MM 7.3% 7MM Adults 35-59 96MM34.2% 34MM Total117MM41.6% 41MM If the products were marketed as ‘healthy,’ they could attract another 76MM PEOPLE At 1.5 drinks per person per day… the market potential is $260MM PER DAY Yet, most Consumers have not tried Energy Drinks! Source: US 2000 Census data, Beverage Marketing, NMI. Despite most drinks being marketed to teens, adults 35+ drive usage. Red Bull sells almost 1BN cans per year in the U.S. alone!

6 Source: Nutrition fact panels of leading beverages The majority of competitors rely on heavy levels of caffeine & sugar for energy:

7 69% of Consumers prefer low sugar products… 66% of the U.S. Population prefers using sugar free food/beverages 57% of all consumers are interested in using herbs to support their lifestyle. Source: Various internet/industry newsletters The opportunity is for a healthier, low calorie drink:

8 Get your “Vi-Q” with ViSalus NEURO! Concept: Replenish your Genius/Fuel your day with healthy energy. Target: Adults lacking the energy and mental focus to perform at their best. Competition: Energy drinks that leave you jittery, not refreshed.

9 Get your “Vi-Q” with ViSalus NEURO! Points of Difference: 1. Mental energy: Proprietary patent-pending blend to boost mental acuity 2. Physical energy without heavy caffeine: Less caffeine than a half cup of coffee. Vitamins for enhanced energy. 3. Portable & Convenient: Mildly effervescent powder in small, portable packets that you can add anytime, anywhere to water, iced tea, or juice.

10 Our Formula is based on strong science: DMAE – Naturally found in fish, known as “brain food.” Rhodiola – An herb from Siberia, Russia for “Mental Acuity and performance.” Arginine – Nobel prize-winning research on the effects in stimulating increased oxygen/vein and brain support. B & C Vitamin Blend – For sustained energy support/fuel. Low levels of Natural Caffeine – Well controlled laboratory studies involving running or cycling shows that caffeine improves endurance/staves off exhaustion. ViSalus NEURO has less caffeine than a half cup of coffee… more consistent with the amount found in tea.

11 ViSalus NEURO Marketing

12 Brochure educates on healthy energy for the mind as well as the body.

13 Teaser Postcard- “Learn more/call me” Try a Sample Mailer with Envelope


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