1. SOCIAL MOBILIZATION AND CROWDSOURCING Amber Jones Jacob McCord Frazier Simmons Joseph Park

2. Topics to be Covered What is Crowdsourcing? Methods of Crowdsourcing How & When Crowdsourcing is Used Business Implications Risks of Crowdsourcing Social Mobilization Societal Impacts and Benefits

4. Crowdsourcing? - Definition - Examples - Types of Crowdsourcing

5. Methods of Crowdsourcing -Knowledge Discovery & Management -Distributed Human Intelligence Tasking -Broadcast Search -Peer-Vetted Creative Production

6. When Should Businesses Use CS? -Managers Have Limited Resources -Knowledge is not easily attained internally -Easy to broadcast publicly -Public is motivated to solve the problem effectively -Benefits outweigh the costs.

7. Business Implications

8. Risks? - Crowdsourcing does not solve your organization’s problem - The crowd doesn’t have the answer - Failure to participate - Crowdsourcing takes too much time - Idea theft - Maintaining privacy

9. Social Mobilization? - Definition - Examples of Social Mobilization - How it is used in companies - Benefits of Social Mobilization

10. Functions of Networking -User Based, Interactive, Community-Driven, Relationships, Emotion over content -Access to New Audience Facebook Twitter Instagram Pinterest

11. Social Mobilization in Companies - Understanding the needs of clients - Community influencers - Media representatives - Knowledge about the services - Raise clients awareness

12. Benefits of Social Mobilization - Employee blogging - Virtual worlds - Facebook fan site for customers

13. Societal Impacts and Benefits - Translating written word to digital text through CAPTCHA - Using GPS and gyroscope data to repair roads in Boston or create maps in Kenya - Using incentives to increase recycling rates in Delaware

14. Societal Impacts and Benefits (cont.) - Use of gamification to translate ancient text or raise the level of workplace involvement - Reduce the traffic congestion and carbon footprint through ridesharing - Peer to peer solutions avoiding bureaucratic entanglement

15. Summary

16. Sources "36 Great Examples of Crowdsourcing." 36 Great Examples of Crowdsourcing. Web. 15 Apr. 2015.. Afuah, Allan, and Christopher L. Tucci. "Crowdsourcing as a solution to distant search." Academy of Management Review 37.3 (2012): 355-375. Brabham, Daren C. Crowdsourcing. Mit Press, (2013). "Crowdsourcing Risk and Reward – How to Evaluate Options for Success | Innovation Management." Innovation Management. 4 June 2013. Web. 15 Apr. 2015.. Eggers, William. "Crowd-Sourcing Social Problems." Reason 45.8 (2014): 44-50. Academic Search Complete. Web. 14 Apr. 2015. "Getting Results from Crowdsourcing." Getting Results from Crowdsourcing. Web. 15 Apr. 2015.. Howe, Jeff. "The rise of crowdsourcing." Wired magazine 14.6 (2006): 1-4. "Social Mobilization." UNICEF. Web. 15 Apr. 2015.. "Socialize Mobilize." Socialize Mobilize. Web. 15 Apr. 2015..