1. 1 7. Technology & the Internet E-Commerce

2. 2 Information Management Monitor performance & track customers/competitors through –Databases Electronic warehouses and data mining –Electronic data interchange (EDI) Early application Exchanges of invoices, purchase orders, price quotes, etc., between buyer and seller computers –Internet-based applications

3. 3 Electronic Commerce B2B e-commerce –Electronic exchanges, extranets, private exchanges B2C e-commerce –Electronic storefronts, auctions Security issues –Encryption Esp. through Secure Sockets Layer (SSL) technology –Verifies identity of senders & receivers in e-transactions –Electronic signatures –Payment methods (e.g., smart card, electronic wallet)

4. 4 Setting Up a Website Steps in setting up Website: –Identification of company goals for Website –Site creation & maintenance In-house vs. contracting Hosting External & internal links –Naming Website Site name + domain name Most names are in “.com” domain Most important factor: CONTENT Website effectiveness measurement: –Click-through rate –Conversion rate