1. Entertainment & Social Networking Some thought triggers Parminder Singh Business Head – Technology & Media Google India

2. 2 2 Production Access Storage Devices Powerful drivers of further change Production

3. 3 Outcome: Amateurs can trump the pros 100’s of views Over 13 million views

4. 4 Over half of all videos on YouTube are watched at least once a week

5. 5 Quiz: Which sells more today ? Why? Published: 1988 Response: Modest success Published: 1998 Response: Bestseller

6. 6

7. 7 The greatest movie of all time? Shawshank Redemption Release date : Sept. 23 1994 Opening Weekend collection: $ 2,402,549 Forrest Gump Release date : July 6 1994 Opening Weekend collection: $ 24,450,602

8. 8 Gunda…what? 8

9. 9 9 The consumer landscape is shifting

10. Search for Music vs. Videos

11. Search for Videos: India vs. US

12. Search for TV Shows: India vs. US

13. 13 Let Me Use It The Way I Want Facebook Apps Music Downloads RSS Feeds iGoogle Gadgets Digital Video Clips OpenSocial Apps Podcasts SMS Users

14. Search for Friendship

15. Search for Friendship: India vs. US

16. Search for Dating

17. Social Networking

18. 18 20% US …but other countries have more users: (social network users as % internet users) 69% India 53% Korea 34% UK The Larger Global Opportunity US accounts for 75% global spend on social networks…

19. 19 Fundamental Change: Altering the value chain 3. Talent Management 1. Distribution 2. Monetisation 4. Rights Allocation 6. Promotion 5. Production