1. What is a Mission Statement? Business Management 12 Ms. Stewart

2. What is a Mission Statement?  A mission statement defines in a paragraph or so any entity's reason for existence.  It embodies its philosophies, goals, ambitions and mores.  The mission statement answers: What is our reason for being in business?

3. What is a Mission Statement?  The mission statement should: 1) Incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise 2) Public image 3) The target market 4) Products/services manufactured and sold 5) Expectations of growth and profitability

4. What is a Mission Statement?  Defining the organization’s mission forces managers to carefully identify the scope of their products or services.  The mission statement provides clues to what these organizations see as their reason for being in business.  It’s important for managers to identify goals and strategies consistent with the mission being pursued.

5. Example  Workers Compensation Board of BC “ Promote workplace health and safety for the workers and employees of the province”

6. Example  Based on its mission statement the following goals were established:  Promote the prevention of workplace injury, illness and disease  Rehabilitate those who are injured and provide timely return to work  Provide fair compensation to replace workers loss of wages while recovering from an injury  Ensure sound financial management for a viable workers compensation system

7. Example  Below is the mission statement for a company: “To provide a service-driven, stress-free approach to satisfying the booklover” Establish 3 goals for this company based on this mission statement.