1. Susan G. Komen FundSusan G. Komen Fund “Fight for the Money”

2. What you Think you Know You think it is a Non-profit Company You think it is dedicated solely towards cancer research and “Fighting the Cure” You think they represent a community wide push towards curing cancer You think they care about fighting cancer

3. What you Should be Doing

4. Where the Money Really Goes

5. What about Administration? Tax Form 990 CEO Haja G. Moddelmog $531, 924

6. What Goes into the Research 53% goes to finding a cure 11% of TOTAL REVENUE goes to Finding the Cure Research 22% Treatment 15% Early Detection 10 % Prevention 8% Etiology 3% Model Systems 9% Survivorship 33% Biology

7. Suing For the Cure Pink Hue “for the Cure” Pink Ribbon Mush For the Cure Kites For the Cure Surfing For the Cure Par-For-The-Cure

8. Don’t Believe Me? They own stock in Astrazeneca A company that sells the drugs for chemotherapy and radiation therapy Conflict of interests Corruption

9. Pathos Emotions behind death as a marketing driving force Community association and bandwagoning Companies want to seem philanthropic

10. Ethos It is difficult to convince anyone that the Susan G. Komen foundation is corrupt Susan G. Komen represents symbolically a fight against death An ethical savior and supporter

11. Logos Simple, logical arguments Give money here Buy This Run Here Do this Stop Cancer through awareness or support

12. What to Take Away Susan G. Komen is not the place to go to support Breast Cancer research American Cancer Society, Breast Cancer Society, National Breast Cancer Susan G. Komen Funding is aware of only profit Rhetoric can be used to manipulate

13. Works Cited Bassett, Laura. "Susan G. Komen Foundation Elbows Out Charities Over Use Of The Word 'Cure'" The Huffington Post. TheHuffingtonPost.com, 07 Dec. 2010. Web. 30 Sept. 2014. "I Will Not Be Pinkwashed: Komen's Race Is For Money, Not Cure." Alternet. N.p., n.d. Web. 30 Sept. 2014. "Komen Foundation's Race Is for Money, Not the Cure." Mercola.com. N.p., n.d. Web. 29 Sept. 2014. Return, Thomson Reuters/tax & Accounting. 3130AF (n.d.): n. pag. Web.