1. Company LOGO Keeping track of technology Digital usage among journalists and educators An exploratory pilot study Via SurveyMonkey

2. Company LOGO Insights into membership Ideas for future methodologically valid research and outreach By Jody Brannon, Ph.D.

3. Tech usage * Combined newsroom, PR, R&D, wire service, content provider, newroom tech, documentarian, portal, marketing, etc.

4. Notably: Age AVERAGE All: 36.6 Traditional: 37.3 Digital: 37.6 Educator: 46 American: MEDIAN All: 42 Traditional: 45 Digital: 36 Educator: 51 American: 35

5. About Respondents  36.6 years old  57% male  86% white  45% with BA; 29% MA  45% print journalism majors  95% U.S. citizens  43% earn $75K+ (31%= $50K-$75K)  Time spent online outside of work: 2 hours

6. Longevity in Industry

7. Seasoning

8. Years of Service

9. Specialization

10. Definitions

11. Editors (24): Assistant copy chief; copy editor (7); editor (8); deputy managing editor; general assignment editor; news director; photo editor; story editor, headline writer; Web editor; wire editor Others: Director; product manager; reader advocate; Web developer; senior designer “Slashers:” Journalist/coder; online R&D and internet advisor; writer/marketer; I am a writer in the newsroom and publisher/editor in my own online ventures; writer/reporter/producer/multimedia; programmer/editor/reporter/customer service rep

12. Notably: Apps AVERAGE All: 16%@3 & 15%@5 > 5.8 Traditional: 21%@3 & 19%@5 > 4.4 Digital: 14%@10 & 13%@4 > 6.3 Educator: 20%@3 and 20%@6 > 6.7 American:

13. % of playing online

14. % in Alternatives

15. % Engagement

16. %: Create & Engage

17. In brief Journalists use digital technology more than the average American. J professors use digital technology more than journalists employed in traditional

18. Device Usage

19. Device penetration

20. Penetration: Cells

21. Penetration: PDAs

22. “Findings”  Preponderance of veteran and new practitioners  We use technology and interact online more than the average American  We have much to learn  We have much to study further

24. Fond farewell?

25. Describing you?