1. © 2008, Cognizant Technology Solutions. All Rights Reserved. The information contained herein is subject to change without notice. BPO: Technology- driven Evolution June 9 2009

2. © 2009, Cognizant Technology Solutions. Confidential 2 Evolution of the BPO Industry Process Transition & Delivery Excellence Technology- enabled Processes Platform- based “Managed Services” Cost-Arbitrage Savings Quality Non-core functions Operational Excellence Scale Metrics Reliability Transformation Innovation Flexibility End-to- end

3. © 2009, Cognizant Technology Solutions. Confidential EvolveOperateAutomateMetricsAnalytics Non- linear Price 3 Platform-based “Managed Services” Domain & Functional Knowledge Outcome-based Pricing Flexible capacity on-tap Could Flexible Deployment Customer NeedsRole of Technology

4. © 2009, Cognizant Technology Solutions. Confidential 4 Case Study: Top 5 Pharma Business Situation Multi layered Sales Team Ongoing tweaking of Sales territories due to dynamic market conditions Multiple disparate legacy business supporting sales teams Existing systems unable to cope up with required work and flexibility Solution Deployment of web based single interface platform Backed by Global Services team Benefits Reduced cycle time to implement changes Online tracking of changing territories of Sales Reps

5. © 2009, Cognizant Technology Solutions. Confidential 5 Rapid Deployment Solution: Workflow

6. © 2009, Cognizant Technology Solutions. Confidential 66 © 2009, Cognizant Technology Solutions. All Rights Reserved. Web based collaborative platform offers field sales force and home office a blend of automation and alignment expertise Pop-up maps and data summaries provide additional detail and perspective Data grid contains geographies for the selected node in the hierarchy tree Hierarchy tree shows the geography (and all geography below that level) covered by the REP or District Manager Geography Structure module button in the navigation panel Action buttons on toolbar

7. © 2009, Cognizant Technology Solutions. Confidential 77 Business Experts Structure designed to Transfer, Retain and Cultivate business knowledge offshore Combining contextual knowledge and high touch service…...with offshore efficiency and scalability. 100+ Functional Consultants and Domain Specialists Off shore Client On shore Business knowledge institutionalized in product platform Functional Experts Analysts Technologists 350+ Professionals including 150+ IIT-ians and 50+ Top-tier MBA’s Platform-based Outsourcing Model

8. © 2009, Cognizant Technology Solutions. Confidential 8 Thank you