1. 1 Business Analysis Research Sources & Strategies BUS 226 D. Lavoie & P. Verma, Instructors L. Dobson, Librarian 2010 January 26 – 28 - 29

2. 2 Overview ► Library help  Electronic databases  Managing your search results  Internet sites  Books  Plagiarism  Critical thinking ► Demonstration ► Practice

3. 3 Library Help ► Market Research subject guide online ► Ask the Library – chat, phone, email, in person ► Book a Tutor ► Richard Sims, Business Librarian (Progress) ► Research & Writing Help  Library Classes Handouts Blog  RefWorks – citation manager  MLA Citation Style ► Other libraries (see handout)

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8. 8 Library Classes Handouts Blog ► Did you attend a library class? ► Check the blog for copies of the handouts and possibly some extra advice from the librarian who taught your class. ► Check the blog for copies of the handouts and possibly some extra advice from the librarian who taught your class.

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10. 10 MLA Citation Style - help

11. 11 Message from Richard Sims Business Librarian Progress Campus Extension 2605 rsims@centennialcollege.ca Best of Luck!

12. 12 Research Guides – Other Libraries ► See your handout

13. 13 E-resources at Centennial Libraries ► Over 100 databases ► Search  One at a time  Many at one time using vendor aggregators. see list to the right……. ► ►  Almost all at once through BIG search 13

14. 14 library.centennialcollege.ca Distance Access

15. 15 Journals & Databases Journals: ► Published in issues regularly (weekly, monthly, etc.) ► Each issue contains several articles (essays) by different authors Databases: ► Licensed electronic resources that let you search thousands of articles at one time

16. 16 Journals: scholarly or general level? Scholarly articles ► are documented (in- text citations, footnotes or endnotes). ► Most are peer reviewed = highest research quality General articles ► are not documented 16

17. 17 1717 “Peer reviewed” articles ► Also called “refereed” or “academic” or “scholarly” ► Well researched, authoritative work ► A committee of scholars must approve quality before the editor publishes ► Most databases allow you to limit to peer reviewed if you want 17

18. 18 Database searching “The basics”

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20. 20 Records in databases: details are listed in FIELDS

21. 21 (Book records in library catalogue: details are also listed in FIELDS)

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23. 23 23 AND: Boolean Operator combines E.g. breakfast cereals AND marketing Your 1 st Term Your 2 nd Term AND

24. 24 AND e.g. breakfast cereals AND marketing AND canada Your 3 rd term or string Your 2 nd term or string Your 1 st term or string

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26. 26 26 OR: Boolean operator c ollects e.g. breakfast cereals OR kelloggs Your 1 st term O R Your 2 nd term

27. 27 Truncation – search tip Use * in databases, $ in library catalogue

28. 28 Managing your search results ► ► Print, email, download, export, alerts service, citation help – available in most databases ► ► Export: to RefWorks, “a program that will correctly format bibliographies and in-text references into your chosen format, such as MLA Style.” ► ► EBSCO vendor provides MyEBSCOhost individual accounts Export to RefWorks

29. 29 Internet sites ► See handout for some recommended sites

30. 30 Books (print & e-books)– Search library catalogue by keyword, author, or title

31. 31 Place Hold

32. 32 Plagiarism Why tell your readers what sources you have used? ► ► Provide support & credibility for the points you make ► ► Allow your readers an opportunity to evaluate by providing them with a clear & accurate road map to your sources ► ► Follow the standard requirement for a passing grade I like the writing in that paper. I only wish that more of it had been yours!

33. 33 Critical Thinking “I already diagnosed myself on the Internet. I’m only here for a second opinion.”

34. 34 Using RefWorks’ Write-N-Cite feature to add in-text citations As you write your essay

35. 35 1. Open up Word doc. Save it.. ► Start writing your essay ► Place curser where you want to cite.

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37. 37 2. Open your Write-N-Cite account ► Select View – Folder ► Choose the folder you want ► Click cite opposite the record you wish to cite.

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40. 40 3. Go back to your essay (Word doc) ► Your in-text citation will appear in non-final format. ► Continue. When finished your essay with all your in-text citations, save your Word document.

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42. 42 4. Edit in-text citations according to style rules (e.g. MLA) ► Example: with MLA 6 th edition: if you use the author names in the sentence, include only the page number(s) in the in-text reference. ► Save your finished edited work. ► Your essay in final form is ready to print, download, email.

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44. 44 5. Create essay in final form with bibliography ► In Write-N-Cite, Go to Bibliography ► Select output style (e.g. MLA 6 th ed.) ► Click on Create Bibliography

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48. 48 Demonstration ► Sample search: 311230 Breakfast Cereal Manufacturing & related companies

49. 49 Practice ► See questions handout 1. 3 soft drink firms in Canada…? 2. Maple Leaf foods – recent problem…? 3. Peterborough – population with university degrees…?