2. Small List (under 200)

3. Smaller list requires high deliverability. Gmail is seen as a private email provider to the incoming email server. Less likely to be marked as spam, or promotional Create a list in contacts (upload, or enter manually). Gmail will allow you to send up to 200 emails at once, and allows for BCC (blind carbon copy)

4. With Larger lists it is more of a numbers game. Using a service allows you to send a large number of emails at once. You are looking for a good delivery percentage. With services, some email service providers are marking emails that have tracking pixels as promotional. If you send an email to 1000 people and 10% go to spam, you are still delivering 900 emails. I like the results of that numbers game.

5. If you are doing videos to send out, this is the best option. Allows you to build video landing page right in system. Tracks not only email but video views as well. 1-500 List = $25 500-2500 = $37 2500-5000 = $69 5000-10000 = $99

6. Services we recommend Great reputation with email service provider servers. Great customer support. You must create your own content. 0 – 500 = $20 501 – 2500 = $35 2501 – 5000 = $55 5001 – 10000 = $85

7. Services we recommend Very easy to use. Great reputation with email service provider servers. Easy to create squeeze pages and integrate to social media (Facebook). You must create your own content, but has 1000’s of templates 12000 sends = FREE 0-500 unlimited = $10 500-1000 = $15 1000-1500 = $20 1500-2000 = $25

8. Video brands you as “different”. Video allows you to stick out in a crowd (yes the email is crowded). Video has a much better chance of being watched than a news letter does of being read. The 2 main things video does for you is: 1. Introduces you to people in a way that allows them to “feel” like they met you. 2. Reminds those you have met before how you made them “feel” when you met them.

10. What you need to do videos

11. It has become more important than ever to get yourself into your targets mailbox. The average adult receives 147 emails per day. It has become common place to do email campaigns. Greeting cards and direct mail have become a forgotten strategy. Stand out by putting your message where it is not expected

12. Hand written message and envelope. Extremely high open rate. Very likely to keep the card. Constant reminder of who sent it. Shows a level of care to go above and beyond.

13. System allows you to customize, create and send cards right from the system. Saves time in hand writing. Extremely high open rate. Very likely to keep the card. Constant reminder of who sent it. Shows a level of care to go above and beyond.

14. Create a formula that works for YOU. Your formula MUST be something that you can do consistently. Use your Compelling Future work sheet to help create your formula

15. 1. Weekly emails (with video or without) 2. Dialing for Dollars (number depends on goal) 3. Greeting Cards/Send Out Cards (number depends on goal)

17. Following your Formula Consistently will get those who already know trust and like you to respond right away. These are your biggest fans and are first to respond to your efforts. Your goal is to meet face to face. Treat them to coffee and do the Realtor Needs Assessment

18. Following your Formula Consistently will trigger a response over time. Statistically 90% of sales happen after the 3 rd No. Giving up on your Follow Up Formula or not being consistent puts you in that 90% of sales people who give up after the second no. Each call, email, and greeting card is buying brain cells. You don’t know how much it will take for an individual to take action. Consistency ensures you will get to that level.

19. Consistenc y It is your ability to create a formula, and stick with it that dictates whether a marketing strategy works or not.