1. 1 E-newsletters Paul Clarke Nonprofit Resource Center November 23, 2010

2. 2 Facts @ Four To e-News or Not Comparing Options Available How to Choose Tips for Use

3. 3 To e-News … Reasons to:  Looks professional  Effective method  Cost-effective  Timely  Builds relationships

4. 4.. or Not Reasons not to:  No purpose  No time  No email list  No one responsible

5. 5 How to Choose Between Email Marketing Software or Online Services

6. 6 Major Differences Reporting Features  Software – few and basic  Online – many and detailed

7. 7 Major Differences Cost  Software – one-time, ranges $179 to $985  Online – monthly price / fee based on addresses, etc, ranges $6.95 to $5000

8. 8 Major Differences System Requirements  Software – depends on your SMTP server  Online – internet connection

9. 9 Comparing Options Pricing Ease of Use Formatting Reporting Help & Support Tracking Personalization Segmentation Preview Archive

10. 10 Ease of Use WYSIWYG (more or less) Templates! Stock photos & images Real-time support

11. 11 Reporting Open & Click tracking Monitor list growth & attrition View email campaign results

12. 12 Comparison Chart

13. 13 Comparison Chart

14. 14 http://www.email-marketing-options.com /

15. 15 GetResponse Trial Notes:  Newsletter templates  Custom template for $595  No stock images (except stamps)  Auto-saves  Can create ‘plain text’ from HTML

16. 16 iContact Trial Notes:  Well-designed templates  Easy to edit  Creating contact lists difficult  No stock images

17. 17 Mail Chimp Trial Notes:  Aesthetically pleasing  Free  Downloadable analytics  No stock photos  Inflexible template designs*  Difficulty using navigation links

18. 18 Salsa Trial Notes:  One-stop platform  Intent to be customized  No stock images  Limited templates

19. 19 Vertical Response Trial Notes:  Can’t change background  Limited fonts  Stock images  Saves as you advance

20. 20 Constant Contact Notes:  WYSIWYG  77 Newsletter templates  Stock photos  Creates plain text automatically

21. 21 Overall Tips Think fast read Limit images Send frequently Know your audience Don’t send too often Make it personal

22. 22 CAN-SPAM Act Violation of these rules is subject to fines up to $11,000 Legitimate services require clients to abide by the rules

23. 23 Alternatives http://www.idealware.org/articles/fgt_email_ newsletter_tools.php Helping Nonprofits Make Smart Software Decisions

24. 24 How to Decide Number of emails / people Integration ability Fancy factor

25. 25 Resources Comparison of Email Service Providers: A Guide for Nonprofits http://groundwire.org/resources/articles/emai l-service-provider-comparison-report-2010 Network for Good’s: Seven Steps to Better Nonprofit Email http://web.networkforgood.org/email- fundraising-guide/