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Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.1 Chapter 9 Managing R&D projects.

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Presentation on theme: "Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.1 Chapter 9 Managing R&D projects."— Presentation transcript:

1 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.1 Chapter 9 Managing R&D projects

2 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.2

3 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.3 Figure 9.1 Acquisition of external technology/knowledge matrix

4 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.4 Figure 9.2 Organising industrial R&D

5 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.5 Figure 9.3 Technology acquisition: how much control of the technology is required?

6 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.6 Table 9.1 Organisational characteristics that facilitate the innovation process and the management of R&D

7 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.7 Figure 9.4 Managing scientific freedom within an R&D function

8 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.8 Table 9.2 Research project outcomes

9 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.9 Figure 9.5 Extended product life cycle

10 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.10 Figure 9.6 Drop out rates for R&D projects Source: Adapted from D.L. Babcock (1996) Managing Engineering Technology: An Introduction to Management for Engineers, 2nd edn, Prentice Hall, London.

11 Trott, Innovation Management and New Product Development, 5 th Edition, © Pearson Education Limited 2013 Slide 9.11 Table 9.3 R&D project evaluation criteria Source: Adapted from Seiler, R.E. (1965) Improving the Effectiveness of Research and Development: Special Report to Management, McGraw-Hill Book Company, New York. © The McGraw-Hill Companies, Inc.


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