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Published byMargery Griffin Modified over 8 years ago
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“Lights Off ! Awareness On !” 2009 ABU Radio Campaign on Climate Change Tokyo Broadcasting System Jun Ogawa
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“Keep it simple” 3 Actions Action 1 Call upon listeners to turn off lights (power) Action 2 Approach local Landmark Action 3 Content Exchange Lights Off at CNR, Beijing
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Global Issue needs action beyond the boarder On the summer solstice Not a simple appeal of saving energy An appeal of Solidarity to “ act & think together ” Promote Behavior Change
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Global issue, Local problem Content Exchange FTP site at ABU local language with a transcript issues from local viewpoint 18 members 3 billion people
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Thank You Turn your lights off and light up your awareness. Let ’ s think about the earth, nature, sustainable living, and our important future.
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