1. Title: "Cutting Out the Noise" Author: Phil Ware Publication Date: February 19, 2001 Share with Others Related Heartlight Resources Advanced Web Design the Heartlight Team

2. Session Overview Lightning Loads & Lightning Downloads Content Insertion Techniques Site Searchability The LYSTI ® Factor Lightning Loads & Lightning Downloads Content Insertion Techniques Site Searchability The LYSTI ® Factor Top <p align="center

3. Lightning-Fast Downloads Faster access increases expectation of faster downloads –Ruthless K-targets 42-52k max –Text vs. Graphical links text is faster –Fight content below the fold 2 page downs and your dead –Tables vs. Frames tables are generally quicker, don’t break as often and don’t run the back button & bookmarking Faster access increases expectation of faster downloads –Ruthless K-targets 42-52k max –Text vs. Graphical links text is faster –Fight content below the fold 2 page downs and your dead –Tables vs. Frames tables are generally quicker, don’t break as often and don’t run the back button & bookmarking Top <p align="center

4. Code & Image Optimization “Power” tools often means extra code Handcoding vs. Coders –Notepad, Wordpad, Text Editors –Bbedit & Homesite –Front Page, HoTMetal, GoLive, Dreamweaver Image Enhancers & Optimizers –Photoshop 5.5 –Paint Shop Pro –Fireworks –Freebies & others “Power” tools often means extra code Handcoding vs. Coders –Notepad, Wordpad, Text Editors –Bbedit & Homesite –Front Page, HoTMetal, GoLive, Dreamweaver Image Enhancers & Optimizers –Photoshop 5.5 –Paint Shop Pro –Fireworks –Freebies & others Top <p align="center

5. Content Insertion Techniques Meta Tags –Timing & crude slide shows –Searching Features –Quick identification Comment Tags –Easier navigation –SS Includes –JS Text Calls Framing vs. Pop Up Window Link (target=“new_window”) Meta Tags –Timing & crude slide shows –Searching Features –Quick identification Comment Tags –Easier navigation –SS Includes –JS Text Calls Framing vs. Pop Up Window Link (target=“new_window”) Top <p align="center

6. Site Search The Crucial Tool to Being Crucial Why? –Your usability (build internal links) –Your users control flow –Rescuing your archives Why? –Your usability (build internal links) –Your users control flow –Rescuing your archives Top <p align="center

7. LYSTI ® Top <p align="center The Ultimate Site Usability Testing Agent!