1. A Partnership for Media Literacy in Texas Sarah Crippen Curriculum and Professional Development Texas Education Agency

2. A media literate public must be able to: Examine the purpose of various media forms Evaluate persuasive techniques of media messages Deconstruct media to determine the central idea of a message and how effectively that message has been conveyed

3. Viewing/ Representing Media ‘text’ Design elements Interpretations, analysis, production of images, messages, meanings Video, photograph, web page, billboard, editorial, illustration Shape, line, color, texture Texas Essential Knowledge and Skills

4. What about TAKS? The TAKS will test the ability of a student to analyze and evaluate culturally diverse written texts and visual representations. Items that address the viewing and representing piece may require students to: – examine purpose of various media forms – evaluate persuasive techniques of media messages – deconstruct media to determine the central idea of a message and how effectively that message has been conveyed

5. MEDIA LITERACY PROJECT Partnership:  TEA  Texas Cable & Tele- communications Association  Discovery Communications, Inc.  Individual cable operators in Texas

6. Texas Education Agency Texas Cable & Telecommunication s Association TEKS The curriculum framework for Texas TAKS The State assessment program Active support of 21 st century education A Partnership Designed to... Discovery Communications Inc. Viewing and Representing: Media Literacy in Texas Active support of 21st century education … Promote a Media Literate Texas

7. Texas Education Agency Texas Cable & Telecommun -ications Association Viewing and Representing: Media Literacy in Texas Identify ESCs 20 largest school districts TEA/ESC 12 for overseeing program Identify local cable operator (CO) and lead operator of consortium A portion of materials expense is underwritten by CO (as resources permit)for initial training Five minute welcome by CO at initial training Other opportunities to partner as determined by trainers and cable operators... Promote a Media Literate Texas The Texas Connection A Partnership Designed to... ESCs and largest school districts contact lead operator on initial training

9. For more information, contact: Sarah Crippen Texas Education Agency 1701 N. Congress Avenue Austin, Texas 78701 512-463-9500 scrippen@tea.state.tx.us