1. Data Value Chain From Information to Intelligence SEFSC June 17, 2014

2. Definition A data value chain describes the evolution of data from information to intelligence within an organization. It encapsulates the various forms data can take as individual departments transform it to fit their needs. As such, its inherent value increases the more it is used. A feedback loop is created when changes to data collection programs are implemented due to the identification of knowledge gaps. Thus, supporting a virtuous cycle of continuous improvement. U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 2

3. Links in the Chain U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 3 Intelligence (integrated)Knowledge (assimilated)Information (interpreted)Data (collected)

4. NOAAs Knowledge Powerhouse U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 4 1,913 Articles Published by NOAA Authors Belter, C., S. Davis, and J. Thomas. 2014. A Bibliometric Analysis of Articles by NOAA-Affiliated Authors Published During Fiscal Year 2013. NOAA Central and Regional Libraries.

5. Virtuous Cycle Characteristics U.S. Department of Commerce | National Oceanic and Atmospheric Administration | NOAA Fisheries | Page 5 Data Entry Applications Web/Mobile Devices Electronic Reporting/Monitoring Remote Sensing Interpret and analyze Queries and reports Visualizations to discern patterns Statistical analyses to understand relationships Prescribe and Act Integrated into the decision-making process at multiple levels (strategic, tactical, operational) Drives data collection improvements Publications Model development Institutional awareness Predict KnowledgeIntelligence DataInformation