1. More data on this topic available from:: How to Improve Email Blasts for Time-Limited Special Subscription Offers Norman Miglietta Advertising & Marketing Director Turner Sports New Media – NASCAR.com Monday, May 7, 2007

2. More data on this topic available from:: 2 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Campaign Overview In April 2006, NASCAR.com launched an email campaign to promote their subscription-based product TrackPass Scanner.

3. More data on this topic available from:: 3 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Campaign Overview – Free Weekend Promotion  Pre-race notification email to all of NASCAR.com’s email subscribers  Informed of the free weekend offer  Sample audio clips of NASCAR’s top drivers directly from the email

4. More data on this topic available from:: 4 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Creative Sample #1 – Free Weekend Non-Driver Specific fold

5. More data on this topic available from:: 5 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Creative Sample #1 – Free Weekend Non-Driver Specific

6. More data on this topic available from:: 6 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Creative Sample #2: Free Weekend - Driver Specific Listen to Dale Jarrett with Raceday Scanner at no cost during Talladega

7. More data on this topic available from:: 7 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Campaign Overview – Post Free Weekend, Buy Now Phase  Emails designed with each recipient’s respective Favorite Driver messaging and creative.  Immediately following the Talladega Race Weekend, recipients were delivered a “buy now” special discount.

8. More data on this topic available from:: 8 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Creative Sample #3: Buy Now Phase

9. More data on this topic available from:: 9 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Results  NASCAR.COM deployed one million emails before and after the April 30, 2006 Talladega race weekend.  NASCAR.com is able to:  Monitor the performance of the emails  Respond to customer feedback and optimize deliverability

10. More data on this topic available from:: 10 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Results  This email campaign resulted in tens of thousands of Raceday Scanner free trials and a 72% increase in pre and post-race subscriptions.

11. More data on this topic available from:: 11 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Results  The free weekend email campaign continues to produce higher conversion rates than visitors who just come to the site.

12. More data on this topic available from:: 12 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Results  The free weekend email campaign continues to produce higher conversion rates than visitors who just come to the site.

13. More data on this topic available from:: 13 © 2007 MarketingSherpa, Inc. This presentation is not for distribution. Thank you. Credit/Thank you Norman Miglietta Turner Sports New Media – NASCAR.com Norman.Miglietta@turner.com Thanks to: Datran Media