1. Private & Confidential Criteria for Presentations Ymer Capital Partners Asia

2. Private & Confidential Company Overview Present your mission clearly. Be short and to the point. This is your elevator pitch. You have five minutes to generate interest.

3. Private & Confidential Problem Statement What pain point are you addressing in your target market? How big is the problem = Market size (Bottom-up & Top-down) –Not Market Research “BS” Highlight specific customers who expressed the pain.

4. Private & Confidential Your Solution Statement How are you going to address the pain point in your target market? –What is the economic impact? Detail products and benefits. Add a slide or two to show the architecture and where it fits. Don’t go overboard with technical detail.

5. Private & Confidential Your Secret Sauce! Do you have a technology edge? Document it. Do you have patents pending? It is almost impossible to get funded on an execution strategy alone.

6. Private & Confidential Competition! List your top three competitors and highlight your advantages and how you will win. If you say NONE, you need to do more market analysis. Best to present in a table format. Move the goal post on your competition. This means change the ground rules. Demonstrate your knowledge.

7. Private & Confidential Market Execution How will you win in the market? How will you sell the products? What is your go-to-market strategy?

8. Private & Confidential How Will You Make Money? Preset the high level financials that achieve profitability. Example: Rev/Sales – cost of sales = profit Have detailed handouts for financials in your briefcase.

9. Private & Confidential Who Will Make This Happen? Who are the key team members? What are their backgrounds? Why will this team win? Where will you need to hire?

10. Private & Confidential Use of Funds? How much money do you need? Detailed timeline for key events to milestones with cash usage projections (graph format) Be prudent with your cash flow projections.

11. Private & Confidential Summary Three or four bullets Why are you different? Why you will win? Why should someone invest? When should they invest?

12. Private & Confidential Thank You! Adam Bornstein Ymer Capital Partners Asia Shanghai, PRC adam@ymerfund.com