1. 1 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

2. 2 2

3. 3 Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 3

4. 4 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 4 Who is Prescient? 11 years of rich history World-class intranet experts Strategic Internet & intranet consulting, planning & design services to many Fortune 500 & big brand clients, small and medium-size leaders More intranet engagements & clients than any firm (class) A well defined and proven methodology

5. 5 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 5 Listen. Understand. Deliver. We treat each client as unique; We listen to their needs, goals and challenges; Understand a client’s requirements and potential; and Deliver highly effective and innovative website & intranet plans, designs & solutions.

6. 6 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 6 Clients include…

7. 7 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 7

8. 8 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 8 Agenda o Social media @work o Technology & price o Use & Engagement o Planning & governance o Case study in-depth: Cisco o Exercise: Strategic Plan o Exercise: Information Architecture

9. 9 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 9

10. 10 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 10 One or more social media tools Most popular: Blogs Discussion Instant Messaging Social Intranet Study, 2012, Preliminary Data

11. 11 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 11 Blogs 36% enterprise deployment 43% limited deployment 2% have no plans Social Intranet Study, 2012, Preliminary Data

12. 12 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 12 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

13. 13 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 13

14. 14 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 14

15. 15 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 15 Wikis 30% enterprise deployment 40% limited deployment 10% have no plans Social Intranet Study, 2012, Preliminary Data

16. 16 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 16

17. 17 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 17

18. 18 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 18 Employee Networking 20% enterprise deployment 30% limited deployment 20% have no plans Social Intranet Study, 2012, Preliminary Data

19. 19 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 19 Newsgator

20. 20 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 20

21. 21 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 21 IBM – using Lotus Connections

22. 22 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 22

23. 23 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 23 Technology platform 23% CMS 13% Custom built solution 8% Social media platform 14% Hybrid solution Social Intranet Study, 2012, Preliminary Data

24. 24 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 24 Vendors 10% WordPress 10% Jive 10% Facebook (private) 10% Google Sites 10% Lotus Connections Social Intranet Study, 2012, Preliminary Data

25. 25 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 25

26. 26 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 26 http://www.cybookinc.com/sharepoint.htm

27. 27 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 27 Price 10% $10 – 25k 8% $25 – 50k 4% $100 – 200k 12% $50 – 100k 26% $200k or more Social Intranet Study, 2012, Preliminary Data

28. 28 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 28 The Social Intranet An intranet that features multiple social media tools for most or all employees Multiple social media tools with at least some or limited exposure (optional) from the main intranet or portal home page Woven into most aspects of content consumption

29. 29 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 29

30. 30 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 30

31. 31 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 31

32. 32 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 32

33. 33 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 33

34. 34 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 34 How Social? 38% Limited some enterprise social tools 37% Entry level social intranet (1 or 2 social tools) Social Intranet Study, 2012, Preliminary Data

35. 35 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 35 Reasons/ Drivers 61% Employee Engagement 56% Knowledge Management Social Intranet Study, 2012, Preliminary Data 38% Executive Communications

36. 36 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 36 Barriers 18% Lack of Executive Support 9% Lack of Business Case Social Intranet Study, 2012, Preliminary Data 12% Apathy

37. 37 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 37 www.PrescientDigital.com

38. 38 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 38

39. 39 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 39 Employee Satisfaction 40% Satisfactory 20% Poor Social Intranet Study, 2012, Preliminary Data 9% Very Poor

40. 40 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 40 Executive Satisfaction 36% Satisfactory 28% Poor Social Intranet Study, 2012, Preliminary Data 12% Very Poor

41. 41 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 41

42. 42 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 42 Video Infographic

43. 43 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 43

44. 44 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 44 Plan or Fail  “Without proper architecture and governance, I can guarantee you that SharePoint will fail.” -Bob Mixon, President of Mixon Consulting > 44

45. 45 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 45 Perspective o 1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)‏

46. 46 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 46 Intranet Methodology

47. 47 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution 47 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Planning – Strategy Objectives Mission Vision Goals KPIs

48. 48 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 48 Business Requirements o 10 interviews = good sample o Circulate questionnaire before interview o Know the situation before going in Analysis o Write up notes as soon after as possible o Look for trends & themes

49. 49 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 49 Survey o Approximately 20 questions Multiple choice and open text Qualitative and quantitative o Provide survey intro with Project overview Details on participation incentive if any Analysis o Synopsis of each question o Trends

50. 50 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 50

51. 51 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 51

52. 52 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 52 Focus Groups o By employee type, geographic location, business unit o 8 people = good session (10+ = too many) o Ask questions, promote discussion o Use screen shots from similar industry and company size if possible Analysis o Paragraph format with quotes o Bar graph for screen shot ratings Averaged overall rating graph o Include smaller versions of screen grabs used

53. 53 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 53

54. 54 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Strictly Confidential © 2012 Prescient Digital Media Not For Distribution 54

55. 55 Strictly Confidential © 2009 Prescient Digital Media Not For DistributionStrictly Confidential © 2012 Prescient Digital Media Not For Distribution 55 toby@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com Twitter: @TobyWard 416.926.8800 55

56. 56 Strictly Confidential © 2009 Prescient Digital Media Not For Distribution